Clothing Brand Infotoday

Tog and Trim: India’s Homegrown Clothing Brand That’s Redefining Everyday Fashion

April 24, 2025

Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one homegrown brand is making a lasting impact–quietly winning hearts with clothes that feel just right. Meet Tog and Trim, an Indian clothing label that stands for comfort, quality, and affordability without ever compromising on style.

The Journey: From a Small Town Dream to a Growing Fashion Movement

The story of Tog and Trim began in October 2022, not in a big fashion capital, but in the small town of Etawah, Uttar Pradesh. Its founder and co-creator, Amitosh Mishra, has always had a passion for fashion–especially for clothing that feels great and looks even better.

Amitosh’s vision was simple yet strong: to create everyday fashion that doesn’t burn a hole in your pocket. With a deep understanding of what Indian consumers really want–durable, stylish, and comfortable clothing at a fair price–he turned his idea into reality. Today, Tog and Trim has fulfilled over 10,000+ orders across India, building a loyal customer base along the way.

And here’s the best part–throughout this journey, they’ve maintained zero customer disappointments, a rare feat in today’s world of online shopping.

What Makes Tog and Trim Different?

In India, where fashion is as diverse as its people, finding the right mix of comfort and style can be a challenge. But Tog and Trim has nailed that balance.

From basic t-shirts and classic polos to oversized statement tees, joggers, and shorts–the brand has something for everyone, no matter your vibe.

Let’s break down why this brand stands out:

– Made in India, for India

Every piece is designed and manufactured in India, keeping Indian climates, body types, and tastes in mind. Whether you live in Mumbai’s humidity or Delhi’s winter, Tog and Trim has you covered.

– Comfort Meets Quality

From heavy-weight 240 GSM oversized t-shirts to dry-fit polos, the brand uses premium fabrics that feel good and last long. You’ll never find rough stitches, itchy tags, or cheap prints here.

– Affordable for All

Tog and Trim believes that great fashion should be for everyone. That’s why they offer high-quality pieces at budget-friendly prices, proving that you don’t need a luxury tag to wear something you love.

– Unisex, Trendy & Versatile

Whether you’re into anime-inspired prints, solid classics, gym-ready fits, or cute crop tops–men and women both love what Tog and Trim has to offer.

What’s Hot Right Now?

Right now, their oversized t-shirt collection is turning heads–offering designs from anime graphics to clean minimalist looks. Oversized fits are all the rage on social media, and Tog and Trim was one of the early movers in India to bring this trend to the masses.

Their dry-fit polo shirts with zipper details are also top-sellers–ideal for everything from your morning workouts to evening hangouts. Plus, their bottomwear like joggers and shorts are made from soft, breathable materials–perfect for Indian weather.

Designed for Every Season

India’s seasons are extreme–and Tog and Trim gets that. While their cotton-based tees and crop tops are ideal for scorching summers, their 300 GSM hoodies and sweatshirts are your perfect winter essentials. One brand. All weather.

A Brand That Cares

Beyond just clothing, Tog and Trim is built around community. The team personally handles customer feedback, offers prompt support, and even surprises returning customers with handwritten notes and small perks.

For example, they offer an extra 5% off on all prepaid orders, with no minimum cart value–just because they appreciate the love and trust of their buyers.

Looking to the Future

Fast forward to 2025, Tog and Trim is no longer just a clothing brand–it’s a movement built by passionate people like Amitosh and his small but driven team. Their dream? To become India’s go-to destination for everyday fashion.

Big plans are already in motion–from launching new collections for women’s fashion, expanding their gymwear line, and collaborating with creators and communities across India.

Final Words

Tog and Trim is proof that when passion meets purpose, magic happens. What started as a dream in a small town is now a name trusted by thousands. And with Amitosh Mishra leading the way, there’s no doubt this Indian brand is just getting started.

Whether you’re a college student, a fitness freak, a working professional, or someone who just wants to feel confident in what they wear–Tog and Trim is for you.

And here’s a little heads-up for all the fashion lovers out there–keep an eye out for their new collection. Word is, it’s going to be their BIGGEST drop yet, and trust us, you don’t want to miss it!

Shop now at www.togandtrim.com

Join the growing tribe of Indians choosing comfort, quality, and style–without the heavy price tag.

Fashion

WearArt: A Clothing Brand of Love and Art

January 6, 2023

WearArt is a new clothing brand that brings the art of India and the world to the forefront through its unique and eye-catching designs. Based in Canada, WearArt aims to showcase the beauty and diversity of art from around the globe through its clothing and accessories.

The brand was founded by a group of two young entrepreneurs, Deepika and Jass Sarang, in January 2023, who was passionate about art and fashion. In their 20s, they saw an opportunity to combine the two and create something extraordinary and meaningful. With WearArt, they hope to not only make a fashion statement but also to celebrate the rich cultural heritage of India and the world.

Jass and Deepika are both from Punjab, India. In 2018, Jass traveled to Canada for further studies in the arts, while Deepika pursued a degree in agriculture. The two met in March 2021 and their shared love of art deepened their connection. It was then that they had the idea to create WearArt, a clothing company that would combine their love of art and fashion.

Talking with Deepika, we found that the initial idea for WearArt was to sell paintings on canvas, but the company’s founders wanted to do more than just sell art – they wanted to bring the art of India to a wider audience and make it more mainstream. To achieve this, they decided to go beyond just selling paintings and instead create a line of clothing that featured original artwork inspired by the art and culture of India.

WearArt’s collection features a range of garments and accessories inspired by the art and culture of India. From traditional Indian motifs and patterns to contemporary artworks by Indian artists, the collection is a tribute to the country’s vibrant and diverse art scene.

But WearArt is not just about Indian art. The brand also aims to showcase the art of other countries and cultures, and its future collections will feature designs inspired by the art and traditions of different parts of the world. In addition to its fashionable and artistic designs, WearArt is also committed to sustainability and ethical production practices.

Jass and Deepika’s love story is one for the ages – a tale of two artists brought together by their shared passion for creativity and self-expression. It all started when they met online, bonding over their love of art and the way it allows us to connect with our deepest selves and the world around us. But it was more than just a shared interest that brought Jass and Deepika together – it was a deep, undeniable connection that flourished despite the distance between them. And it was that connection that inspired the creation of WearArt, a clothing brand that combines the stunning, emotive artwork of Deepika with comfortable, fashionable garments.

Deepika, whose struggle only seemed to fuel her artistic fire, has gained a reputation for creating pieces that speak to the soul. And Jass, always fascinated by art, saw an opportunity to merge his love of style with Deepika’s talent for art, creating a brand that truly stands out in a sea of sameness.

Through their love for each other and their shared passion for art, Jass and Deepika have overcome any obstacle that has come their way. WearArt is a testament to the transformative power of love and creativity, and the couple hopes to inspire others to follow their dreams and pursue their passions with all their hearts.

WearArt is already making waves in the fashion industry, with its unique and culturally rich designs attracting attention from fashion enthusiasts and art lovers alike. The brand is gaining a solid following on social media, with many fans eagerly anticipating the release of its future collections.

The future of WearArt is very bright and ambitious. Making art mainstream and trendy while helping people connect with art is an integral part of this mission, as a connection with art can be deeply meaningful and enriching. Overall, the ultimate goal of WearArt is to help people connect with their souls through art.

The founders of WearArt, hope that by bringing the beauty of art to the forefront through their clothing and accessories, they will inspire others to appreciate and celebrate the diversity of culture and art around the globe. If you’re looking for a fashion brand that is both stylish and meaningful, give WearArt a try.

WearArt Collection – https://www.youtube.com/watch?v=pnB4ouPbodM

Instagram – https://www.instagram.com/wearartstore/

Website – https://www.wearartstore.com/

Fashion

Clothing Brand ChicTog Unveils Its Spring-Summer 2022 Resort and Casual Wear Collection for Women

February 22, 2022

Premium clothing brand ChicTog is known for offering a wide range of options to women when it comes to resort and casual wear. Founded by young entrepreneur Kirti Singh, the brand has made its presence felt in both the fashion and the e-commerce space in India in a very short span of time. Recently, ChicTog launched its Spring-Summer 2022 Resort and Casual Wear Collection for women. Just like any other collection launched by the brand, this collection, too, comprises of the kind of clothes that offer a seamless blend of style and comfort.

Talking about the launch of this new collection, founder Kirti Singh says, “Fashion trends keep evolving all the time. This is one of the most important things one has to keep in mind while designing clothes. Our Spring-Summer 2022 Resort and Wear Collection is in sync with the prevalent fashion trends but at the same time, these are fiercely original designs and the kind you won’t find anywhere. The clothes that I design and sell under my brand reflect my sensibilities and therefore, have a distinct identity of their own.”

Given the fact that Kirti launched her first collection in June 2021, the brand has achieved tremendous amount of success despite being relatively young. After completing a course in fashion design from a leading institute, Kirti worked with a corporate fashion house that specialized in traditional wear. While studying the fashion landscape in India, she realized that there was no brand that specialized in resort wear and smart casuals for women. To fill this void in the market, she decided to launch her own brand ChicTog.

“I had many friends and acquaintances who would often lament over the fact that they don’t get enough options while shopping for resort wear in India. I realized there was a business potential here. Since I was already thinking about launching my own fashion brand, I thought of starting out with an online platform that would offer resort wear and smart casuals for women”, she says.

Resort wear largely refers to the kind of clothes that are casual and comfortable to wear. They cover a wide range of clothes including Drape, Jumpsuit, Kaftans, Jackets, and Co-ords set. The popularity of casual wear in India can be gauged by the fact that many young women wear these to even traditional outings like wedding and family functions day and night. While there was a shortage of good online and offline stores selling them, with brands like ChicTog stepping into the market, the market is expected to grow in the near future.

On her entrepreneurial journey, Kirti says, “I was both nervous and excited when I decided to launch my own brand. While I had some experience as a designer, I had never set up a business before. Nobody in my family is from a business background, so I couldn’t get much advice either. I followed my instincts and took one step at a time. The journey has been filled with challenges but many exciting opportunities and rewards have come my way too.”

The clothes designed by Kirti and promoted by her company ChicTog are popular among women in the age group of 18-40 years. Though just a year old brand, it has managed to build a loyal customer base who expect a certain level of quality from the brand. Customers, who order frequently, also associate a certain visual identity with the clothes offered by ChicTog.

Elaborating further on what inspires her, Kirti says, “I am inspired from the way paintings are designed and in a way, narrate a story. I love to paint myself and my clothes, too, have an artistic touch to them. I play with brush painting, block print, screen print and Indian tie-dye. I work in different silhouettes and patterns that offer a blend of Western and eastern sensibilities.”

Instagram handle – https://www.instagram.com/chic.tog/shop