Artificial intelligence Infotoday - Page 2 of 3

India Welcomes Its First AI Desktop PC: RDP Unveils Groundbreaking Technology Powered by AMD Ryzen™ AI Processor

May 9, 2024

Hyderabad,8th May 2024 – RDP, a pioneering name in technology solutions, proudly announces the launch of India’s first AI Desktop PC, powered by the cutting-edge AMD Ryzen™ AI processor. This revolutionary product marks a significant advancement in computing technology, promising unparalleled performance and intelligence for users across various sectors.

The unveiling ceremony, led by Rajesh Mallampalli, Vice President of Sales at RDP , signifies a milestone moment in the realm of technological innovation in India. With the collaboration between RDP and AMD, consumers can now experience the next level of computing power, seamlessly integrated with artificial intelligence capabilities.

The RDP AI Desktop PC is engineered to redefine user experiences in both personal and professional computing. With the AMD Ryzen™ AI processor at its core, users can expect lightning-fast processing speeds, enhanced multitasking capabilities, and optimized performance for a wide range of applications, from content creation to data analysis.

Rajesh Mallampalli, Vice President of Sales at RDP, expressed his enthusiasm about the launch, stating, “We are thrilled to introduce India’s first AI Desktop PC in collaboration with AMD. This represents a significant leap forward in the technology landscape of our country. With the integration of AI capabilities, we aim to empower users with unprecedented computing power and intelligence, revolutionizing the way they work, create, and innovate.”

Key Features of the RDP AI Desktop PC:

Powered by AMD Ryzen™ AI processor for unparalleled performance.
AI capabilities enable intelligent computing for enhanced productivity.
Sleek and modern design for seamless integration into any workspace.
Extensive connectivity options for versatile usage scenarios.
Designed and manufactured with a commitment to quality and reliability.

The launch of the RDP AI Desktop PC reaffirms RDP’s dedication to innovation and customer-centric solutions. As India embraces the era of artificial intelligence, RDP remains at the forefront, delivering technology that empowers individuals and organizations to thrive in the digital age.

For more information about the RDP AI Desktop PC and its availability, please contact Mr. Sumanta Raja, Zonal Head RDP, phone 7075598225

Technology

Shaip: Ethical AI Innovations for Empowering Linguistic Diversity and Economic Empowerment

March 29, 2024

In an era dominated by technological advancements, Shaip emerges as a leader in fostering innovation and inclusivity, particularly in the realm of artificial intelligence (AI). Its extensive network spans over 30,000 Collaborators across more than 40 countries, including India, Mexico, Bangladesh, Afghanistan, Sri Lanka, Pakistan, Turkey, and the USA. This commitment extends to empowering the poor and underprivileged, leveraging technology as a force for economic upliftment and equal opportunity, and ensuring that the benefits of AI do not just advance the privileged few but elevate communities worldwide. By offering comprehensive services designed for Generative AI pipelines, including data licensing, collection, annotation, and transcription, Shaip embodies a global community dedicated to technological progress and social betterment, ensuring a holistic approach to AI development.

Central to Shaip’s ethos is the democratization of technology, aimed at empowering diverse communities worldwide. This is particularly evident in its significant impact in India, where it has extended its reach to over 100 districts, many in remote areas from Kashmir to Kerala. Shaip has a significant presence across India, catering to a wide linguistic diversity including Telugu, Urdu, Hindi, Chhattisgarhi, Santhali, Kannada, Marathi, Assamese, Bengali, Punjabi, Gujarati, Kashmiri, Nepali, Sanskrit, Malayalam, and more. Shaip initiatives in these regions are not limited to data sourcing; they empower rural communities by providing fair employment opportunities, thus contributing significantly to the economic and social well-being of these areas.

Vastal Ghiya, CEO of Shaip, emphasizes the company’s philosophy, “At Shaip, we see technology as a bridge, not a barrier. Our commitment to empowering communities worldwide enables us not only to create innovative technologies but also to forge a future where digital inclusivity is a reality for all.”

A notable aspect of Shaip’s workforce is its commitment to inclusivity, with women making up over 35 per cent of its workers. This statistic reflects Shaip’s dedication to breaking down barriers and fostering gender equality within the tech industry. Moreover, the company’s fair pay policy ensures that every worker, irrespective of their geographic location, receives compensation exceeding the local minimum wage, highlighting Shaip’s commitment to ethical practices and equality.

Our mission goes beyond mere innovation; we aim to generate a positive societal impact. By ensuring fair pay, championing gender equality, and embracing India’s linguistic diversity, we are establishing a new ethical benchmark in the tech sector,” says Utsav Shah, Country Head at Shaip. The beauty of GenAI is that it allows people from remote areas to do these tasks, furthering our commitment to inclusivity and technological progress. This approach not only advances our technological capabilities but also significantly contributes to social betterment by providing opportunities to underserved communities.

In addition to its ethical workforce practices, Shaip’s contributions to AI and machine learning advancements are noteworthy. Its involvement in the Bhashini project, an initiative by the Government of India, stands out. Bhashini aims to leverage AI to deliver services in multiple Indian languages, breaking down the digital language barrier and making digital services more accessible across India’s diverse linguistic landscape. The project benefits from Shaip’s expertise in collecting and transcribing Indian language datasets, thereby supporting local communities, promoting gender equality, and adhering to ethical employment standards, setting a model for the tech industry.

Shaip’s ethical and inclusive work practices include:

* Fair Pay Policy: Ensuring equal compensation for all workers, reflecting the value of their contributions and supporting their economic well-being.

* Ethical AI: Protecting data privacy and security, and maintaining transparency in AI training and data usage.

* Responsible AI: Identifying and mitigating biases to promote fairness in AI applications.

* Payment Parity: Adopting global payment standards that account for living costs and economic conditions and ensuring timely payments for economic stability.

* Equal Opportunity: Providing non-discriminatory employment providing equal opportunities regardless of race, gender, religion, or nationality, and encouraging a diverse workforce for richer AI development.

* Inclusivity in AI Development: Developing AI with cultural competence and making platforms accessible to all workers.

In conclusion, Shaip is at the forefront of blending technology with humanity, championing a future where digital inclusivity and linguistic diversity are not just ideals but realities. Through its pioneering projects and commitment to ethical practices, Shaip is paving the way toward a new era of digital inclusivity, enriching lives globally.

Technology

Revolutionizing Language Learning: The Impact of Artificial Intelligence

March 21, 2024

In today’s globalized age, the ability to communicate in multiple languages is more important than ever. Recognizing the capacity for change in technology in education, leading language institutions globally are adopting artificial intelligence (AI). to transform language learning. From personalized learning experiences to language practice in batches, AI is reshaping the landscape of foreign language education.

AI has ushered in a new era of language learning, offering personalized experiences, instant feedback, and immersive practice, ultimately making language acquisition more accessible and efficient for learners worldwide.

Personalized Learning Paths:

AI-powered language learning platforms analyze students’ learning preferences, proficiency levels, and areas for improvement to create customized learning options. By adapting the syllabus to individual requirements, AI guarantees that learners receive targeted support and progress at their own learning speed.

Real-Time Feedback and Assessment:

With AI-driven assessment tools, students receive instant feedback on their language skills, including pronunciation, grammar, and vocabulary usage. This real-time feedback enables learners to identify and address areas of weakness more effectively, leading to intensified language proficiency.

Adaptive Content Delivery:

AI algorithms dynamically set learning materials based on student’s performance and understanding levels. By delivering content that is tailored to learners’ needs and interests, AI promotes active participation and enhances learning outcomes.

Immersive Language Practice:

AI-powered language learning platforms offer fully involved language practice through interactive conversations, virtual reality models, and augmented reality experiences. These involved learning environments enable students to apply language skills in realistic scenarios, promoting deeper understanding and retention.

Accessibility and Inclusivity:

Artificial intelligence-powered language learning methods make language learning a lot more easier and accessible to a wide range of learners. Students can access high-quality language instruction at any time and from any location, irrespective of location or socioeconomic status, All credits to mobile apps.

Continuous Improvement and Innovation:

AI technology enables language instructors to collect information regarding student learning practices and preferences. Using data analytics, instructors can redefine teaching methodologies, improve learning materials, and continuously develop ideas to meet learners’ changing needs.

For more information about the foreign language courses, please visit www.iifls.com

Unlock the potential of AI and embark on a journey of language discovery with the Indian Institute of Foreign languages

About the Indian Institute of Foreign Languages:

The Indian Institute of Foreign Languages is a leading training institute of language education, offering a wide range of language courses designed to meet the requirements of learners worldwide. With experienced instructors, innovative teaching methodologies, and cutting-edge technology, the Indian Institute of Foreign Languages is dedicated to encouraging individuals with the skills and knowledge needed to succeed in a multicultural world.

The Indian Institute of Foreign Languages provides an extensive array of foreign language courses through its platform, Book My Course. Offering a diverse selection of languages, ranging from widely spoken ones like Spanish and French to less common ones like Japanese, the institute caters to learners of all levels and interests. With experienced instructors and interactive learning materials, students can immerse themselves in their chosen language, mastering both spoken and written communication skills. Whether for personal enrichment, professional development, or travel purposes, the Indian Institute of Foreign Languages via Book My Course offers a convenient and effective way to embark on a linguistic journey.

Technology

AI helps Pathologists at Rajiv Gandhi Cancer Institute and Research Center decrease the TAT for Cancer diagnosis

July 18, 2023

Problem Statement

Rajiv Gandhi Cancer Institute and Research Center (RGCIRC), a project of Indraprastha Cancer Society and Research Centre, a not-for-profit public society, is a medical facility and research institute based in Delhi, specialising in cancer treatment and research. It is one of the largest medical centers for cancer treatment in Asia. RGCIRC uses front-line technology that helps accurate identification of each patient’s unique cancer and planning of treatment for the best possible results. It is the first hospital in India to begin robotic surgery for cancer patients, the first hospital to install a true beam for precision radiotherapy and the first hospital to set up a molecular laboratory.

There is a critical shortage of pathologists, which is more pronounced in India. Cancer diagnosis being complex, takes 2-3 weeks for the test results. Even a routine test requires counting of individual cells and taking the ratio of positive (brown) to negative (blue) stained cells.

Although widely touted as a replacement for glass slides and microscopes in pathology, digital slides present major challenges in interoperability, data storage, security, transmission and processing. In the absence of a standardised data format, each vendor defines its own proprietary data formats, analysis tools, viewers and software libraries. This creates issues for interoperability.

Background

Digitization can help in automating repetitive & mundane tasks, thereby reducing the TAT of the pathologist to provide the correct diagnosis. Other advantages with the digitized workflow include the possibility for more active production planning, allowing staff and managers to keep track of how many specimens are there in the system and where in the production chain they are, whether time limits are being kept, etc. Digitized images also eliminate the need to go to the glass archive when looking for a previously prepared slide. In addition, while glass slides can be broken or lost, a digital image can easily be stored and transmitted.

Digitising images unlocks immense collaborative possibilities, as results can be reviewed by other specialists or research institutions in real time, worldwide, improving the time to diagnosis and prognosis. Combining this with AI solutions – facilitates even faster, and more accurate and consistent clinical decisions.

Healthcare Innovation Challenge (HIC), a flagship initiative of MeitY-NASSCOM Center of Excellence – IoT & AI, is aimed at enabling the Digital Transformation of Healthcare. Lying at the convergence of Healthcare, Technology and Impact creation, HIC is focused on increasing operational efficiency, reducing TAT & associated costs and enhancing patient engagement for Healthcare Providers through the adoption of curated Digital Technology solutions. HIC has a unique Use Case focused framework allowing comprehensive evaluation of Digital solutions through Jury Panels comprising Healthcare, Technology & Regulatory experts, to mitigate the risks associated with digital technology adoption. RGCIRC needed a solution that could help reduce the burden on their histopathologists, reduce the TAT for test results and improve the accuracy of diagnosis and therefore RGCIRC nominated this use case under HIC.

Solution Deployed

Qritive AI India Pvt Ltd, led by Dr Aneesh Sathe and Dr Rajasa Jiasaldani, the HIC winner, has an AI-based solution called Pantheon which is a CE marked vendor-agnostic digital pathology platform that enables digitization of the entire pathology lab workflow. It automates the analysis of Whole Slide Scanner images. It produces a rich diagnostic report and has the capabilities for workflow automation and telepathology. Pantheon has the following capabilities:

Computer Vision highlights problem areas and auto-detects visual indicators of disease (e.g. counting the total nuclei or classifying tumor tissue)
Natural Language Processing summarizes patient history for quick reading and analysis
Vendor agnostic whole slide image management system compatible with Hamamatsu, Philips, Leica, Huron and Morphle
Integration with major LIS, EMR and other hospital information systems as well as compatible with PACS systems and DICOM protocol
Data encryption & secure communication protocols

Qritive Pantheon

It has AI modules for Lymphoma, Prostate Cancer, Gastric Cancer, Colon Cancer, Breast Cancer and Alpha-thalassemia. The AI modules have 95% sensitivity and specificity based on 5,00,000 test images and 7000 hours of expert annotation.

Impact

Today, it takes weeks for a cancer patient to get lab results. Qritive AI’s solution reduces the TAT from a week to a day to produce a report for Prostate Cancer and improves accuracy of diagnosis. Pathologist has to largely focus on verifying the report generated by Pantheon.

Prostate Cancer

Mr J P Dwivedi, CIO, RGCIRC said, “Qritive has enabled our pathology to move towards becoming truly Digital. The tissue images captured onsite go to the cloud storage instantly. These images could be studied anywhere and anytime. Hospitals and labs are full of archives of slides. Just as the films have disappeared from Radiology, we envision the same for these slides in pathology. We have already established a tissue bank where tissues will remain stored. At the next level, these slides will all become digital. The next problem was storing, retrieving and sharing these digital slides. The solution took them all to the cloud where our pathologists can upload these images and share those as desired. The prostate Cancer Module powered by AI is helping to create a template for PDSS (Pathologist Decision Support System) and will segregate benign cases with a high degree of confidence straight saving a lot of time for pathologists. With data being available in real time, several opportunities for advanced analytics are opening up.

CoE has truly been instrumental in bringing several solutions including this one to our notice. Healthcare Innovation Challenges (HICs) are doing a remarkable job of bridging the gap of supply and demand of cutting-edge innovative technologies together.”

Dr Gurudutt Gupta, Senior Consultant & Head – Histopathology, RGCIRC said, “This solution has greatly helped us in collaborating with experts where we can seamlessly share the Whole Size Images (WSI) without any inconvenience and with speed. The AI component associated with the solution is going to assist us in increasing throughput and speed of reporting.”

Mr Sanjeev Malhotra, CEO, Center of Excellence – IoT & AI said, “At CoE, we’re aiming to create an impact by leveraging technology to solve real-world challenges. Supported by MeitY, this initiative has been able to create a collaborative innovation ecosystem consisting of deep-tech startups, Med-Tech Enterprises, Pharma companies and Healthcare providers. Our programs follow a unique use-case focussed framework to drive the digital transformation of the healthcare and life sciences sector. We are immensely proud that Rajiv Gandhi Cancer Institute and Research Center have prioritised the adoption of AI-based pathology workflow automation solution to significantly optimise their histopathology analysis”

Mr Sudhanshu Mittal, Head & Director Technical Solutions, CoE Gurugram said, “The role of AI is growing in all dimensions by reducing the role on human operator, thereby allowing the human operator to focus energies in what is really important. The deployments such as the ones at RGCIRC are the real-life demonstrations of the capabilities of AI especially in a sector as sensitive as healthcare. There are multiple other pilots in pipeline where we expect to demonstrate the capabilities of digital technology in solving long pending problems in different sectors”.

Business

Celebal Technologies recognized as the winner of 2023 Microsoft AI Partner of the Year

June 28, 2023

Jaipur, India — Celebal Technologies today announced it has won 2023 Microsoft AI Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

Expressing gratitude on receiving the award, Anirudh Kala, CEO and Co-founder of Celebal Technologies said, “Winning the 2023 Microsoft AI Partner of the Year Award is a momentous achievement for Celebal Technologies. We are thrilled to be recognized as a leader in the industry for our pioneering work in leveraging GPT/OpenAI, NLP, and other cutting-edge AI solutions. This Award reaffirms our commitment to driving the AI revolution and delivering innovative solutions to our clients. I am immensely proud of our team’s achievements and excited about the future as we continue to shape the world of AI.”

Highlighting the company’s vision of advancing AI technology, Anupam Gupta, Co-founder, and President, Celebal Technologies, said, “The recognition of Celebal Technologies as the 2023 Microsoft AI Partner of the Year Award winner is an exemplary testament to our unwavering dedication and ground-breaking advancements in leveraging Open AI for industry-specific efficiency. As pioneers of SAP Extend and Innovate on Azure and avid adopters of Microsoft Technology solutions, we have harnessed a unique leverage that positions us at the forefront of innovation. With this monumental achievement, we are propelling ourselves to new heights, driving disruptive change, and reshaping the landscape of AI-enabled efficiency.”

The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft-based applications, services and devices during the past year. Awards were classified in various categories, with honorees chosen from a set of more than 4,200 submitted nominations from more than 100 countries worldwide.

Celebal Technologies was recognized for providing outstanding solutions and services in Artificial Intelligence. The award acknowledges Celebal’s commitment to delivering impactful solutions by leveraging Microsoft’s platform and celebrates their deep expertise in Industry solutions on Open AI, encompassing a diverse range of innovative applications.

“Congratulations to the winners and finalists of the 2023 Microsoft Partner of the Year Awards!” said Nicole Dezen, Chief Partner Officer and Corporate Vice President of Global Partner Solutions at Microsoft. “The innovative new solutions and services that positively impact customers and enable digital transformation from this year’s winners demonstrate the best of what’s possible with the Microsoft Cloud.”

The Microsoft Partner of the Year Awards are announced annually prior to the company’s global partner conference, Microsoft Inspire, which will take place on July 18-19 this year. Additional details on the 2023 awards are available on the Microsoft Partner blog: https://aka.ms/POTYA2023_announcement.

The complete list of categories, winners and finalists can be found at https://partner.microsoft.com/en-US/inspire/awards/winners.

Technology

Appy Pie Announces Alpha Launch of AppyLM: Revolutionary Large Language Model for Native Mobile App Code Generation

June 23, 2023

Appy Pie, the leading provider of innovative AI-powered solutions, is proud to announce the alpha launch of AppyLM, its proprietary large language model (LLM) designed exclusively for native mobile app code generation in technologies such as Swift and Kotlin. With the introduction of AppyLM, Appy Pie AI, the AI arm of Appy Pie, aims to revolutionize the app development industry by combining the power of artificial intelligence and natural language processing, offering a transformative approach to native app development.

AppyLM represents an extraordinary leap forward in mobile app development by leveraging a large language model to generate app code based on users’ text or voice inputs. Powered by a robust algorithm, this comprehensive model has undergone extensive training on an extensive corpus of text and code data, equipping it with the capability to effortlessly generate intricate code structures.

At its alpha launch, AppyLM showcases the cutting-edge technology and marks the beginning of a new era in app development. This milestone demonstrates Appy Pie’s commitment to continuous innovation and staying at the forefront of industry advancements. During the alpha phase, Appy Pie welcomes early adopters to experience the power of AppyLM and provide valuable feedback to further enhance its capabilities.

Traditionally, building native mobile apps required proficient coding skills and a deep understanding of programming languages. However, AppyLM’s intuitive and conversational interface breaks down these barriers, allowing users of all skill levels to create robust and professional applications. By leveraging AppyLM, developers can streamline the app development process, reduce time-to-market, and deliver high-quality applications that cater to the needs of today’s tech-savvy users.

“We are thrilled to introduce AppyLM to the world,” said Mr. Abhinav Girdhar, CEO of Appy Pie AI. “With this proprietary large language model, we are revolutionizing the way native mobile apps are created. AppyLM empowers users to effortlessly generate complex code structures, saving them valuable time and effort. By harnessing the power of artificial intelligence, we are democratizing app development and making it accessible to a wider audience.”

About Appy Pie

Appy Pie, a Trademark of Appy Pie LLP, is a leading no-code development platform that helps transform business ideas into reality without requiring technical knowledge. It offers an all-inclusive suite of the best no-code tools, including an app builder, website builder, workflow automation platform, graphic design software, chatbot builder, help desk software, and live chat software. Appy Pie’s App Maker has been recognized as one of the highest-rated app builders globally by G2, thanks to its unique features, ease of use, and affordability. It is considered one of the most comprehensive no-code application development software for businesses of all sizes according to Capterra. Moreover, Appy Pie is the fastest-growing cloud-based DIY Mobile App Builder in the world, as acknowledged by GetApp.

Technology

DWN CREATE ANNOUNCES PUBLICATION OF INNOVATIVE NEW BOOK ON ENTREPRENEURSHIP

May 17, 2023

“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” Now Available on Amazon

May 16, 2023 – DWN Create, a pioneering hybrid publishing company, is proud to announce the release of “AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” by Avery Ingram.

Avery Ingram, an esteemed entrepreneur, and speaker, unlocks the door to rural Indian entrepreneurship in this groundbreaking book. With a steadfast belief in resilience and community building, Ingram deftly combines the innovative principles of jugaad with artificial intelligence, aiming to foster a sustainable future for rural communities worldwide.

This book delves into the heart of rural Indian entrepreneurship, addressing unique challenges and offering practical strategies for success. It aims to empower readers to master the jugaad mindset and learn to use accessible AI technology to overcome resource scarcity, navigate complex markets, maximize efficiency, and streamline business processes.

With real-world examples and practical insights, Ingram explores how modern AI systems such as ChatGPT can serve as a virtual mentor to entrepreneurs, providing guidance on various aspects of rural entrepreneurship. From identifying market gaps and emerging trends to offering advice on effective team management and regulatory hurdles, AI can play a pivotal role in the success of entrepreneurial ventures.

This book stands as an invitation to aspiring rural entrepreneurs in India and around the world to embrace the spirit of frugality and innovation in entrepreneurship, and to unlock their potential to drive sustainable growth and empower their communities.

“AI-Enhanced Jugaad Entrepreneurship: Pioneering Success in Rural India with Innovative Mindsets and Accessible Technology” is available for purchase on Amazon at https://www.amazon.in/dp/B0C4RDTP7K

About DWN Create:

DWN Create is a hybrid publisher dedicated to sharing diverse voices and ideas.

About Avery Ingram:

Avery Ingram is a determined entrepreneur and speaker dedicated to empowering individuals globally to unlock their entrepreneurial potential. He believes in the power of resilience and community building, and through his latest book, he aims to merge rural Indian entrepreneurship principles with AI to encourage a sustainable future.

Press Contact: Daniel Williams

DWN Create

daniel@dwnpub.com

www.dwnpub.com

Social

Digital Marketing Trends 2023 by Dhananjay Yadav – SEO Expert

December 19, 2022

With 1.5 billion social media users worldwide, online enterprises or those who have not yet migrated to a digital platform must seize this market.

What trends in digital marketing should you be on the lookout for in 2023? Here are some new trends that will change your future marketing efforts if your marketing team is having trouble finding inspiration or if your present approach has gotten stale.

Data Privacy:

Big data now has a much greater impact on businesses than ever before. However, due to privacy rules in effect all around the world, we have had to adapt the method we collect data.

Businesses being more proactive in acquiring intelligence through various tactics will probably be a hot trend in digital marketing in 2023. For instance, form building might assist in gathering data from yours. For instance, form building can assist in gathering client data that may affect the introduction of your next product or service.

Email marketing

Email marketing is one of the most successful marketing techniques now being used. This tendency will continue through 2023 as 89% of organizations primarily use email marketing to create leads. Since almost everyone has an email address, it is relatively simple for businesses and brands to engage with their customers.

Use of AI Tools in Marketing

Artificial intelligence is being used more and more in digital marketing, and for good reason. Digital marketing initiatives powered by AI have a higher chance of success since they can deliver quicker and more precise insights on consumer behavior. ChatGPT is trending at the moment..

Programmatic Marketing

The process of automating ad buying with AI is called programmatic advertising. Companies get a more dependable and economical answer to their needs by getting rid of humans from the ad-buying process.

Multichannel Advertising

One of the buzzwords of 2020 was omnichannel marketing. The tactic is just as viable and applicable as ever, despite the fact that the phrase may now sound a little dated.

The technique of marketing using several channels, including social media, apps, email, and blog posts, in order to provide a better customer experience and a consistent brand message that increases conversions and brand loyalty.

Marketing based on accounts (ABM)

Account-based marketing is a (usually B2B) marketing tactic that focuses on particular accounts as opposed to a large audience, allowing companies to customize their messaging and forge connections with important decision-makers.

By concentrating on the accounts that have the greatest chance of success, this method also enables organizations to save time and money. ABM also promotes solid customer relationships, which may enhance conversion rates and customer loyalty.

Visual Content Marketing and Visual Search

A new technique called visual search allows users to input images into searches. Although it’s still fairly new, two businesses are using visual search:mn

Google Lens: Google Lens is a visual search engine that uses a camera app to identify items and locations.
Pinterest: With the release of Lens, a visual search tool that enables users to take a photo of an item to find out where to buy it online, search for comparable things, or explore pinboards of related items, Pinterest got on the visual search bandwagon.

8. Analytics using Predictive & Augmented

Data mining, predictive modeling, and machine learning are all practices used in predictive analytics to find trends and make future predictions. Because of its potential, it has advanced and spread throughout various industries.

We may anticipate an even greater number of predictive analytics tools and applications, such as improved lead scoring, customer segmentation, and personalisation, in terms of digital marketing trends.

Geo-Fencing

Although targeting customers based on their location is not a novel concept, we do anticipate a surge in the use of geo-fencing, an industry that is anticipated to reach $2.4 billion by 2023.

Real-time targeting based on a user’s location is possible using geo-fencing. A user receives a push notification, text message, or other kinds of marketing communication when they enter or depart a target region, which is defined as, for example, within a mile of a restaurant

Conclusion:

Change is a necessary component of any digital marketer’s profession. To outperform your rivals, you must constantly endeavor to adopt new technology, techniques, and marketing strategies.

Businesses can beat the competition and succeed in 2023 by comprehending and utilizing these marketing techniques now! Good Luck!

About Dhananjay Yadav:

Dhananjay Yadav is SEO professional with extensive experience in the digital marketing domain. Worked on more than 500+ national and international websites to improve their website ranking on Google search.

LinkedIn Profile

Event

Kunal Gupta Felicitated with Times 40 under 40 Achievers Award for Outstanding Contribution to the Recruitment and Staffing Industry

July 12, 2022

~ With his contributions Kunal Gupta has ushered an ecosystem of growth, opportunity, and merit in the Indian HR Industry. His platforms are using the new age of Artificial Intelligence to help provide jobs and livelihood to millions of people. ~

New Delhi: Kunal Gupta, Founder & MD, Mount Talent Consulting, Rozgar.com, and Value Innovation Labs, has been honored with the Times 40 under 40 North 2022 Awards for his outstanding contribution to the HR Industry. Through his exemplary work, he has ushered an ecosystem of growth, opportunity, and merit in the recruitment and staffing industry.

Organized by the Times Group and powered by OneXtel Media, the glittering event was attended by stalwarts in the industry. The platform identifies, encourages, and recognizes the excellence of the top 40 brightest young entrepreneurs, leaders, and innovators under the age of 40 from multiple fields such as Information Technology, Automobile, Consumer Durable, Retail, Real Estate, Education, Healthcare, E-Commerce, FMCG, Designs, Talent, Entertainment, Fashion, Hospitality, Service Industry, etc,

Elated on receiving the award from Cine Star Sonu Sood at Westin, Gurugram, Kunal Gupta said, “I am grateful to the Times Group for considering and acknowledging my work worthy of appreciation. This applause would not have been possible without the support of my team, partners and stakeholders.” He further shared, “My next mission is to provide 25 lakh jobs by 2025 using my job search platforms and services.”

Kunal Gupta has been instrumental in providing jobs and livelihood to more than 1.3 lakh people across levels, industries, and geographies. His platforms–Mount Talent Consulting & Rozgar.com–use new-age Artificial Intelligence to help provide jobs and livelihood to millions of people. He has launched AI-based products such as AI-based HRMS and AI-based job portals.

Kunal Gupta has been empowering the HR space with AI-driven Enterprise HRMS which has unique features to increase employee productivity by 70%. It has features that include a chatbot for interviews, Employee Productivity Management, Employee Performance Management, Secured Employee Communication–Voice, Video, and Group-based. Real-time task and employee tracking through Geotagging, Geofencing, real-time analytics, and chatbot-based helpdesk.

A first-generation entrepreneur, Kunal Gupta operates businesses in Employment, Technology, and Infrastructure across India, the US, the UK, South Asia & UAE. Having worked with more than 700 clients including Fortune 500 companies, his clients comprise Amazon, Boston Consulting Group, McKinsey, Accenture, Flipkart, Honeywell, Bharti Airtel, Mercedes, Ernst & Young, OYO Rooms, KPMG, Landmark Group- Worldwide, American Express, ICICI Bank, HDFC, Mphasis, Sapient – Publicis, Cognizant, Lazada – Alibaba group, Adobe Systems, and others.

Kunal Gupta has always addressed the concerns faced by clients through multiple solutions including onsite, offshore, project-based models, contractual temporary staffing models and also headhunting people at the leadership level for multiple organisations. It has defined the best practices in Human Resource Consulting, Market Intelligence, Compensation Benchmarking, Job Grading, Organisation Development, Training and Development, Recruitment and Staffing, Performance Management, etc

An avid speaker, he has been a voice for national & international forums on employment, technology, and entrepreneurship. He is also an active member and contributor to CII, TiE, NASSCOM, Sector Skill Councils, National Skill Development Corporation, MSME Industry bodies, Global Incubation Centres, and other associations.

His determination, perseverance, and zeal have made him the recipient of the iconic Philip Kotler’s “Emerging CEO of the Year” Award in 2020 and awarded & honoured by Chief Minister of Haryana, Shri Manohar Lal Khattar, for Industry Integrated Employment Promotion. He believes in living more-life-in-one-life to create a legacy and impact on the world.

Media Contact:

Rosy Sharma, +91 9582495515, rosy@valueinnovationlabs.com

Business

IVEPOS is now live on Mswipe Moneystore application store: Great news for Restaurant and Retail businesses

May 12, 2022

Bengaluru, India:- IVEPOS, one of India’s leading Point of Sale (POS) applications, is now available on the Mswipe Money store. Retail businesses commonly use the Mswipe Money store for accessing various POS softwares. Being a trusted platform, Mswipe has strict assessment criteria for approving POS applications. IVEPOS is the latest entry in the list of prestigious and reliable applications available on the Mswipe Money store for retail traders. The platform has classified the Money store app under different categories. However, the users can mostly find three types of applications on this platform: merchant-specific, billing or inventory management, and other similar utility apps.

IVEPOS – An Advanced POS Application

IVEPOS is developed by Intuition Systems, a trustworthy name in the field of POS software development. The developer recommends this application to restaurants and retail owners. For small and medium-size businesses this application is convenient due to its cost-effectiveness. Nevertheless, it commits a steady revenue increase in the case of the retail shops and restaurants.

Mswipe onboards applications are packed with advanced features that add value to the merchant’s business. Moreover, applications must adhere to modern security protocols to get approval on this POS application – The money store. Two major highlights of the IVEPOS application are the cloud data server and the advanced POS features.

IVEPOS is an AI-integrated POS application for restaurants and retail shops. It improves efficiency and reduces errors in payment processing. Most importantly, the application is affordable for small retail stores, restaurants, cafes, and fast food centers. Retail businesses and restaurants can get their hands on IVEPOS for an efficient inventory and employee management platform. Additionally, businesses can also manage vendors and customers using this tool.

IVEPOS is a versatile POS and business management software that eliminates the requirement of multiple apps. Therefore, it is a one-stop platform for business management for small and medium businesses. Since you do not have to use multiple apps, you can enjoy the convenience of switching between tasks seamlessly. Some significant features of the application are Billing, Payments, Inventory Management, Customer Management, Sales Analytics, Multiple store support, etc.

Idly Guru: IVEPOS’s New Customer on Mswipe

Idly Guru is a new food truck business in Bengaluru, and it serves hot and delicious idlis at only Rs. 10 rupees. This food joint is one of the novel clients of the IVEPOS on the Mswipe platform. Idly Guru is the fastest-growing food joint in India which signed the deal for over 200 licenses with Intuition Systems’ IVEPOS.

The company is looking forward to selling more IVEPOS licenses for the Mswipe’s merchants. Many small to large restaurants and retail stores have immensely benefitted in managing their payment gateways by using the IVEPOS application.

Frequent Updates

Intuition Systems, the developer of IVEPOS, assures frequent updates of the tool for the subscribers. The frequent updates ensure zero bugs and technological glitches. On the other hand, the company introduces new features to the application by releasing the updates.

The introduction of the new features with application updates does not change the pricing policy for the users. The buyers will continue to use newly added features with their old subscription agreement. Intuition Systems has developed an excellent brand value by rolling out the IVEPOS application for restaurants and retail stores.

Visit the Mswipe Money store and download the IVEPOS application for your retail business. Click here to visit the Mswipe Money store: https://bit.ly/3xZbXOh.

About Intuition Systems

Intuition Systems is a Bengaluru-based company for developing POS applications using advanced technologies such as cloud storage, artificial intelligence, etc. The company has developed multiple applications, and IVEPOS is one of the company’s most successful products.

Click here to download IVEPOS app from the play store: https://bit.ly/37uMO2U.