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HEYVIP.LIVE Announces Samonty Shoumi as New Brand Ambassador

June 13, 2025

HEYVIP.LIVE has exciting news to share: Samonty Shoumi, a leading model and actress, is now its official brand ambassador. Now onwards till further notice, Samonty Shoumi will be the face of the HEYVIP.LIVE platform as she will be actively participating in social and media-related activities for the platform.

She will be featured on the official site of HEYVIP.LIVE, the social media channels, and on many other leading platforms.

Shoumi is a model and actress in Bangladesh and has a strong presence at both national and international levels. HEYVIP.LIVE caters to the Bangladeshi audience and its association with Shoumi is going to boost the excitement of the users of the platform. Now that Shoumi is representing HEYVIP.LIVE, they will feel more connected with the platform.

She is a well-known face in the Bangali TV and movie industry, and her fandom is spread all over the world.

On her association with HEYVIP.LIVE, an official spokesperson of the live has said, “Shoumi is a household name in Bangladesh. She has done commendable job during her career and her charismatic personality is loved by Bengalis living all over the world. We’re super excited and confident that she being the Brand ambassador of the platform will do a great job.”

Samonty Shoumi feels the same. She is an enthusiastic soul and always loved sports. She is excited to ba part of this leading platform.

About Samonty Shoumi:

Samonty Shoumi is a Bangladeshi model and actress. She loves singing and travelling. She started her career in 2016 with a TV series titled Chutir Akash. After that, she was casted in Girl’s Squad, Prothom Purush, and many more. She has a bright modelling career as well. Her Instagram handle has over 1 million followers across the globe. She is best known for her magnetic personality and unmatched styling sense.

About HEYVIP.LIVE:

HEYVIP.LIVE is a leading sports news online website, operational in Asia. Here, sports lovers will find the latest updates from the sports world. The platform keeps its users posted about recent sports events, match updates, game metrics, and other updates from the sports world.

Many sports betting lovers also refer to this website while making aware bets. HEYVIP.LIVE offers a highly optimized news reading experience as news are offered in Bangali. The platform is also optimized for leading browsers such as Safari, Edge, Google and APK file download.

Disclaimer:
This article is for informational and promotional purposes only. HEYVIP.LIVE’s partnership with Samonty Shoumi is subject to change without notice. Mentions of sports betting are informational and do not promote or endorse gambling. Users should comply with local laws. All trademarks and names belong to their respective owners.

Games

Betjili Announces Nussrat Jahan as New Brand Ambassador

June 4, 2025

In recent events, Betjili, one of the leading online sports and casino betting platforms, announced Nussrat Jahan as its new brand ambassador. Best known for her charismatic beauty and amazing acting skills, Nussrat Jahan will now be the face of Betjili. She will represent the platform at national and international events.

In addition, we will be actively participating in online and offline promotion activities of the platform.

Jahan hails from India and is a household name among Bengali cinema lovers. She started her acting career in 2011 and is one of the highest-paid female leads in the Bengali cinema industry.

She has been featured in many iconic Bengali movies such as Shotru, Love Express, Zulfiqar, Crisscross, Dictionary, Asur, and many more. She also had a glorious modelling career prior to this, and currently she is actively participating in Indian politics as well. She has also appeared in many hit music videos in Hindi & Bengali.

She has a huge fan following in Bengali speaking parts of South Asia. Her Facebook page has 10 million followers, while her Instagram account has over 3 million followers across the globe. As Betjili mainly operates in Bangladesh and targets a Bengali-speaking audience, her association with the platform is a win-win situation.

On this association, a spokesperson of Betjili said, “Choosing Nussrat Jahan as the brand ambassador is a smart move, as she represents Bengali culture so well. Her enthusiasm for life, her charismatic personality, and her stand for social justice resonate with the values Betjili appreciates and embodies in its operations. We’re certain that this partnership will go a long way and will benefit both sides.”

Nussrat is also equally excited for this association. “I always love sports and appreciate the kind of fairness and ease Betjili has brought to the table for online sport and casino betting lovers. The platform is doing a great job, and I am glad to be a part of its journey. I am excited to be associated with such a renowned platform.”

About Nussrat Jahan:

Nussrat Jahan is an Indian actor, model, producer, and politician. She has been awarded the “Youth Icon” and “Mahanayika” titles in 2021 and 2022, respectively, along with many other awards & accolades.

About Betjili:

Betjili is an online sports and casino betting platform operational in South Asia, mainly in Bangladesh. It offers a localized online betting platform for Bangladeshi bettors by accepting BDT and local payment methods.

It hosts a variety of game titles from categories such as sports, live casino, slot, table games, and instant games.

Disclaimer:
This article is for informational and promotional purposes only. The content provided herein, including any statements made about third-party individuals or organizations, is based on publicly available information and/or official press releases. We do not claim any direct affiliation or partnership with Nussrat Jahan or Betjili beyond reporting the association as stated. All trademarks, logos, and brand names are the property of their respective owners. This article does not constitute or imply endorsement, sponsorship, or partnership by any mentioned individual or entity unless expressly stated. Readers are advised to verify the information independently and adhere to local laws and regulations related to online betting and gambling.

Games

Koushani Mukherjee Joins MostPlay As New Brand Ambassador

May 26, 2025

MostPlay, a rapidly growing online casino platform, has recently announced Koushani Mukherjee as its new official brand ambassador. From now onwards till further notice, she will be the face of this online casino platform. Hence, she will be featured in marketing activities, ad campaigns, special offer announcements, and other relevant activities.

This collaboration is the beginning of a new era for MostPlay in Asian markets such as India, Bangladesh, Nepal and Pakistan. As Koushani Mukherjee is a well-known face in Bengali cinema, Bengali audiences of MostPlay will be excited for this association. She rose to fame after winning the title of Miss Beauty of Kolkata title in 2015.

She has also acted in multiple Bengali movies and TV serials. This is the mark of her wider audience reach.

MostPlay already has a strong hold in Asian markets and has won millions of hearts because of its massive game library and localized payment methods. However, this association with Koushani will ensure that this best online casino platform will witness a massive boom in its user base.

With a massive following of over 2.2 million on Instagram, Koushani brings significant reach and influence. Just as MostPlay targets a diverse market, its popularity among diverse demographics is an ideal representation for MostPlay.

Speaking about the partnership, a spokesperson for MostPlay said, “We are excited and glad to welcome Koushani Mukherjee on board as the official brand ambassador. Koushani’s charisma, widespread popularity, and strong connection with her audience perfectly embody the spirit and energy of MostPlay. We’re positive about this association.

This excitement is two-way, as Koushani Mukherjee has stated, “I am thrilled to partner with MostPlay. This online platform has a wider audience, and I am also very passionate about watching sports. I am glad to be a part of a platform that fosters healthy online betting habits amongst the audience.”

About MostPlay:

MostPlay is one of the best online casino platforms, operational in countries such as India, Pakistan, Nepal and Bangladesh. The platform provides online sports and casino betting opportunities remotely. Its users can access the website and mobile betting app in Hindi, English, and Bangla.

From simple slots to engaging live dealer casinos, everything is available under one roof with a single click.

About Koushani Mukherjee:

Koushani Mukherjee is one of the most celebrated Indian actresses who debuted in 2015. Since then, she has become a famous public figure. A former Miss Beauty of Kolkata, she is active in social work. She was featured on the cover of FFACE Fashion Calendar in 2019

Disclaimer:
This article is intended for informational and promotional purposes only. Online gambling and casino activities are subject to local laws and regulations. Readers are advised to ensure they are in compliance with the legal requirements of their jurisdiction before participating in any online betting or casino platforms. MostPlay promotes responsible gaming and does not endorse or encourage illegal or underage gambling. The views and statements made by the brand ambassador, Koushani Mukherjee, are her own and do not constitute professional or legal advice. Please gamble responsibly.

Games

BetJDB Announces Idhika Paul as New Brand Ambassador

May 21, 2025

BetJDB, a renowned online slot gaming platform, has announced Idhika Paul as its new official brand ambassador. From now onwards, she will represent BetJDB in the media.

Idhika Paul is an actress of Indian origin with a strong and impressive presence in vertical like Bengali television and film industry. Alongside, she has also firmed her feet into Tollywood film industry. She first came into limelight in 2025 with the action drama, named Khadaan.

She has over 290 K followers on Instagram, and her audience is from different nooks and corners of the world. This makes her a familiar face in Bengali households. Her audience is very engaging and is in awe of her pleasant personality.

Due to her majestic personality and marvelous action skills, she has garnered enough fame and recognition across the world, especially in Asian markets such as India and Bangladesh.

This is why BetJDB users from these regions will now feel more connected with the platform. Commenting on this collaboration, one spokesperson of BetJDB has quoted, “Idhika Paul needs no introduction, and we’re glad that she chose to be part of our journey. She has a strong passion for slot games, casino & sports, and her energy matches perfectly with the kind of fast-paced online betting opportunity we offer to our users. This association will be fruitful for both of us”.

Idhika Paul has the same thoughts on her mind. “I always loved playing online slots and casino, and BetJDB takes the excitement of these games to a whole new level by offering highly diversified and secure slot, sports and casino betting opportunities. I hope this collaboration goes a long way”, says the Bengali beauty.

About BetJDB

BetJDB is an online casino and sports betting platform in Bangladesh. Licensed by the Curaçao Gaming Commission, this platform offers localized and 100% secured online betting opportunities to its users. Slots, computerized table games, instant games, sports betting, and live dealer games of various kinds are easily accessible for BetJDB users.

About Idhika Paul

Idhika Paul is a renowned Bengali Indian actress. She started her career in 2020 with a TV serial named Rimli. Her first film, Priyotama, became the highest-grossing film of the Bengali movie industry in 2023. She is also active in the Tollywood film industry. Her acting skills and charismatic persona have been praised by many.

Disclaimer:
This blog post is for informational and promotional purposes only. The content does not constitute or imply endorsement, advice, or encouragement to participate in online gambling. BetJDB is a licensed online gaming platform, and users must be of legal gambling age in their respective jurisdictions. Gambling involves financial risk and may be addictive. Please play responsibly and seek help if you have a gambling problem. The views expressed by Idhika Paul are her personal opinions and may not reflect those of BetJDB or this publication. Availability of services may vary by location and local laws.

Games

Topps Launches F1 Turbo Attax 2024 Collection to Celebrate 5th Anniversary of Thrilling Partnership with Formula 1

September 11, 2024

To mark the exhilarating fifth anniversary of its dynamic partnership with Formula 1, Topps is thrilled to unveil the highly anticipated F1 Turbo Attax 2024 Collection. This exciting new release captures the speed, precision, and excitement that define the world of F1, offering fans and collectors a unique opportunity to own a piece of racing history.

Packed with over 400 cards, the F1 Turbo Attax 2024 Collection is a true testament to the passion and artistry that has driven Topps’ collaboration with Formula 1 over the past five years. This collection features an array of dynamic cards highlighting the most iconic drivers and moments from the 2024 season, making it a must-have for seasoned collectors and newcomers alike.

The collection introduces eight fresh additions to the base card lineup, each bringing its unique flair to the F1 Turbo Attax 2024 series. These include the exhilarating F1 Gear Shift Glories, Circuit Chronicles, F2 Turbo Charged, F1 Winners Circle, Number Crunchers, Qualifying Masters, Turning Points, and the fun-filled Meme Mayhem. Each card is meticulously crafted to capture the essence of the sport, adding depth and excitement to the collection.

Collectors will also be thrilled by the selection of Limited Edition cards included in this release. From the Ultra Rare Opal and gleaming Platinum to the vibrant McLaren Papaya and brilliant Diamond Editions, these cards offer a sense of exclusivity and prestige that is unparalleled in the world of motorsport collectibles. Each Limited Edition set brings its own unique energy, celebrating what makes Formula 1 so thrilling and captivating fans around the globe.

Topps is committed to providing fans with the most authentic and exciting experiences, and the F1 Turbo Attax 2024 Collection is no exception. As collectors gear up for the launch, they can expect a journey through the high-speed drama and legendary moments that define Formula 1 racing. This collection celebrates not only five years of an extraordinary partnership but also pays homage to the relentless pursuit of excellence that is at the core of F1.

With the F1 Turbo Attax 2024 Collection out on the shelves, Topps once again solidifies its position as a pioneer in the world of motorsport collectibles. This latest release is sure to capture the imagination of fans and collectors alike, offering a chance to relive every turn, overtake, and victory lap of the 2024 season.

Instagram: https://www.instagram.com/toppsforindia/

Website: https://in.topps.com/pages/f1-turbo-attax-in

Games

SG11 Fantasy Sports App Launched: An Enhanced Fantasy Cricket Experience

July 31, 2024

One Turf Universe Pvt Ltd, a subsidiary of SG Sports and Entertainment Pvt Ltd (SGSE) under the APL Apollo Group, has launched the SG11 Fantasy Sports app in an unprecedented move. This new development is part of a major foray into the growing fantasy sports business segment by offering a state-of-the-art platform for cricket enthusiasts who engage in fantasy games.

About SGSE and APL Apollo Group

Sports and entertainment sectors have consistently set benchmarks in the industry for SGSE. Along with Sanjay Gupta, Vinay Gupta, Rohan Gupta are directors of this company which is affiliated to the prestigious APL Apollo Group as its subsidiary. To appoint Mahesh Bhupathi, tennis legend as CEO at SGSE was a strategic move made by APL Apollo Group which recognized the potential that lies within fantasy sports and evolving digital landscape. Bhupathi’s extensive experience in sports management coupled with his ability to manage businesses well have been instrumental in enabling SGSE to explore new opportunities and introduce novel innovations.

One Turf Universe: A Strategic Expansion into Fantasy Sports

A strategic expansion into the fantasy sports industry is represented by One Turf Universe Private Limited, which recently launched its innovative SG11 Fantasy Sports app. This new subsidiary demonstrates SGSE’s utilization of modern technological advancements and comprehensive sporting data to provide users with a distinct and captivating experience.

Launch of SG11 Fantasy Sports App

The SG11 Fantasy Sports app has been launched under the umbrella of SGSE by One Turf Universe as a state-of-the-art platform aimed at meeting the needs of growing numbers of fantasy sports enthusiasts. With an intuitive user interface, this app allows supporters to build their own fantasy teams, join leagues and stand a chance to walk away with fantastic prizes. To accomplish this, SGSE relies on sophisticated technology and all-inclusive sports’ statistics.

Strategic Goals and Market Impact

The company’s launch of SG11 represents its entry into the lucrative fantasy sports market, allowing it to go in line with global trends in this sector while also meeting an increasing demand for interactive sports entertainment. It is a strategic move that is not just about profiting from market opportunities but also empowering fans by giving them an avenue to interact more intimately with those games they cherish most.

Future Prospects

With the APL Apollo Group’s strong support, the strategic visions of Sanjay Gupta, Vinay Gupta as well as Rohan Gupta’s and Mahesh Bhupathi’s leadership, SGSE and One Turf Universe are set to continue making significant inroads in fantasy sports. The SG11 app is about to be a major player which will provide fans with an unparalleled experience and raise the bar for the industry.

Conclusion

The unveiling of the SG11 Fantasy Sports app by One Turf Universe showcases the commitment that SGSE has towards innovative excellence within sporting and entertainment circles. This initiative captures a broader vision of APL Apollo Group that seeks to diversify into newer fields while maintaining its status as an industry leader. The SG11 app is not just another fantasy sports platform; it raises fan engagement to new heights, reportedly providing users with an immersive experience like never before.

For additional information on SG11 or to download the app, visit SG11 Fantasy Sports.

Games

Topps Animax Debuts in India with an Electrifying Shinobi Army Meetup in Mumbai

July 11, 2024

In a groundbreaking event for anime enthusiasts across India, Topps has officially launched its highly anticipated Animax collectible cards, with a spectacular Shinobi Army meetup in the heart of Mumbai. This marks the first-ever anime collectible card series to hit the Indian market, and it’s making waves among fans of the beloved Naruto series.

The Grand Launch: Topps Animax on Wheels

To celebrate this historic launch, Topps Animax introduced an innovative way to announce the arrival through ‘Topps Animax on Wheels’. This mobile event brought the Shinobi world’s excitement directly to Mumbai’s streets. The Shinobi Army, a group of passionate Naruto cosplayers, embarked on a city-wide tour, engaging with fans and bringing the anime experience to life.

The journey began at 10 AM, with the Topps Animax van setting out on a vibrant route through Mumbai. From the bustling streets to the serene Bandstand, the Shinobi Army made stops to interact with anime fans with the conclusion at Bandstand. One of the highlights was the live unboxing event at Bandstand, where fans gathered to witness the unveiling of the iconic Topps Animax collections. The atmosphere was electric, fans cheering and eagerly ripping the Topps Animax packs live.

A New Era for Anime Collectibles in India

Anime collectibles hold a special place in the hearts of fans worldwide, and with Topps Animax, Indian anime lovers now have their piece of this vibrant culture. These collectible cards are not just pieces of art but a gateway to relive the adventures of their favourite characters from Naruto. Each card is meticulously designed, capturing the essence of the anime’s iconic scenes and characters, making them a must-have for any true fan.

Engaging with Fans: Fun Prizes and Exciting Interactions

Throughout the day, the Topps Animax on Wheels bus brought joy to countless fans across Mumbai. Anime enthusiasts who spotted the bus were in for a treat, receiving fun prizes and exclusive merchandise. The initiative not only highlighted the launch of the collectible cards but also fostered a sense of community among anime lovers.

Buzzing with Excitement: Pre-Booking Success

The launch of Topps Animax has already created a significant buzz in the anime community. Pre-bookings for the collectible cards have shown scintillating numbers, reflecting the immense excitement and anticipation among fans. This overwhelming response is a testament to the popularity of Naruto and the growing influence of anime culture in India.

Conclusion

The debut of Topps Animax in India is more than just a product launch; it’s a celebration of anime culture and a nod to the passionate fan base that has embraced it. With the success of the Shinobi Army meetup and the positive reception of the collectible cards, it’s clear that Topps Animax is set to become a cherished part of every anime fan’s collection. The journey has just begun, and the anime community eagerly awaits what’s next in store.

For more information on Topps Animax and to secure your piece of anime magic, visit in.topps.com and join the ever-growing community of Naruto fans in India.

Instagram – https://www.instagram.com/toppsforindia/?hl=en

Games

FIRST TIME EVER, TOPPS INDIA UNVEILS – EURO 2024 MATCH ATTAX COLLECTION

April 8, 2024

In a landmark move that is set to redefine the landscape of football collectibles, Topps has released the inaugural EURO 2024 Match Attax collection. Bursting with an array of captivating subsets and unparalleled cards, this revolutionary collection encapsulates the essence of the European football championship like never before. With a staggering 457 cards to covet, enthusiasts are poised to embark on an exhilarating journey through the realms of footballing glory.

The EURO 2024 Match Attax collection offers a cornucopia of categories designed to enthral collectors of all stripes. From the illustrious Golden Treasure and Centurion cards to the awe-inspiring Hero and Ultimate subsets, every card pulsates with the electrifying energy of the championship. Delving deeper into the collection reveals the exquisite Next Gen cards, paying homage to the luminaries of the sport, alongside the timeless allure of Legends and the prestigious 100 Club.

Adding a layer of intrigue are the coveted Crystal, Emerald, and Sapphire parallels, each shimmering with its own unique allure. Meanwhile, the EURO Energy cards inject an extra dimension of dynamism into the fray, while the enigmatic EURO Black Edge cards evoke a sense of mystery and anticipation with every reveal.

True to its tradition of innovation, Topps introduces a host of novel concepts, including the EURO Auto and Combo cards, designed to captivate collectors with their blend of artistry and rarity. Furthermore, the EURO Chrome Shields exude a contemporary flair, elevating the aesthetic appeal of the collection to unprecedented heights.

However, the pièce de resistance of the EURO 2024 Match Attax collection undoubtedly lies in the form of the Ultra-Rare Career Celebration card dedicated to the legendary Cristiano Ronaldo. A tribute to his unparalleled contributions to the sport, this card serves as a testament to his enduring legacy and the indelible mark he has left on footballing history.

As enthusiasts eagerly await the release of this groundbreaking collection, Topps has once again reaffirmed its position as a trailblazer in the realm of football collectibles. With the EURO 2024 Match Attax collection poised to take centre stage, aficionados can look forward to a thrilling odyssey through the annals of European footballing greatness.

https://in.topps.com/

https://www.instagram.com/toppsforindia/

Games

Badshahcric: The Rise of iGaming Sports

December 11, 2023

Do you remember the last time you watched a sports event without thinking about its digital potential? Probably not! Welcome to the world of iGaming Sports, where the lines between physical sports and digital entertainment are blurring faster than a sprinter on the final stretch.

Remember when sports games was restricted to shadowy corners and low-lit rooms? Those days are long gone. Today, iGaming Sports is soaring to unprecedented heights. Also, The internet has been a game-changer, evolving sports into an engaging, interactive, and user-friendly experience.

Understanding iGaming Sports

Wondering what exactly iGaming Sports is? Let’s simplify it.

Key Elements

In essence, iGaming Sports combines sports’ excitement with gaming’s thrill. Also, It allows individuals to place bets on their favorite sports events, live, using online platforms.

iGaming Sports vs. Traditional Gaming

So, how is it different from traditional gaming? The answer lies in accessibility and immersion. While traditional cricket often lacks a direct and immersive connection to the event, iGaming offers real-time gaming, live streaming, and even virtual reality experiences.

Popular Sports in iGaming

Do you think iGaming is all about football? Think again!

Football (Soccer)

Football, or soccer as it’s known in some regions, is a dominant player in iGaming. Millions of fans worldwide place bets during matches, making it one of the most popular options.

Basketball

Not far behind is basketball, with the NBA and other global leagues being favorites among igamers.

Baseball

Add in baseball, and the list grows more diverse, particularly with the MLB’s long and storied history.

Cricket

But wait, let’s not forget about cricket. With the fanfare it enjoys, particularly in regions like the Indian subcontinent, UK, Australia, and South Africa, it’s a significant player in the iGaming industry. From IPL to The Ashes, the opportunities are numerous and exciting!

eSports

However, the dark horse in this race is eSports. Also, With their meteoric rise in popularity, games like League of Legends, Dota 2, and CS:GO are increasingly becoming hot spots for iGaming.

The Role of Technology in iGaming Sports

The magic behind iGaming’s allure? Technology. Real-time data analysis, AI algorithms, and blockchain for secure transactions all come together to create a smooth and engaging user experience.

Navigating the world of iGaming Sports isn’t all fun and games, though. Various countries have strict regulations and legalities around it. Always remember to check local laws before diving into this digital ocean.

The Economic Impact of iGaming Sports

Don’t underestimate the financial clout of iGaming. It’s an economic powerhouse, contributing billions to global economies and creating countless jobs.

Future Prospects

As for the future, iGaming shows no signs of slowing down. With the ongoing technological advancements and growing acceptance, its future looks brighter than a stadium on game night.

iGaming Sports is a thrilling intersection of technology, sports, and gaming. While it opens up a world of opportunities and excitement, playing responsibly and being aware of the risks involved is essential. So, are you ready to be a part of this digital sports revolution?

Games

Topps Match Attax 2023/24 Collection is Here!

October 20, 2023

Get ready for the 2023/24 Match Attax collection, a treat for football enthusiasts. This official trading card game brings you face-to-face with football’s finest talents, from Haaland’s speed to Musiala’s finesse, Bellingham’s vision to Lewandowski’s goal-scoring prowess, and the defensive might of Casemiro and Marquinhos.

The collection is fuACll of surprises, featuring rare pulls, limited editions, and exclusive cards. Each pack holds an incredible special insert card, adding excitement to your collecting journey.

It’s the ultimate UEFA experience, celebrating all UEFA club competitions, including the Champions League, Europe League, and Europe Conference League. Relive iconic moments with players and teams from across Europe.

The 2023/24 Match Attax collection offers a diverse range of card types, appealing to collectors of all levels. From sleek Black Edge cards to dazzling Blue Crystal Parallel cards, nostalgic Heritage design cards to high-end Pro Elite Chrome Shield cards, there’s something for everyone.

New card categories add depth and variety. Look out for Gold Rush Ultra cards, featuring prolific goal-scorers, Artists of the Game, showcasing creative flair, and Stadium Stars, highlighting iconic venues.

Uncover hidden treasures like Centurion Relic cards, paying homage to historic achievements, and Player-worn Relic cards, featuring actual football memorabilia.

Join the Match Attax community in celebrating the beautiful game. Whether trading with friends or participating in local events, it’s a vibrant and welcoming community.

In conclusion, the 2023/24 Match Attax collection is the ultimate companion for football enthusiasts and collectors. With stunning cards, new categories, and hidden treasures, this season promises excitement. Get ready to experience the thrill of the beautiful game. The chase is on – collect, trade, and celebrate with Match Attax!

https://in.topps.com/match-attax

https://youtu.be/8Uj9JEVUz3I