Fashion Infotoday - Page 3 of 3

WearArt: A Clothing Brand of Love and Art

January 6, 2023

WearArt is a new clothing brand that brings the art of India and the world to the forefront through its unique and eye-catching designs. Based in Canada, WearArt aims to showcase the beauty and diversity of art from around the globe through its clothing and accessories.

The brand was founded by a group of two young entrepreneurs, Deepika and Jass Sarang, in January 2023, who was passionate about art and fashion. In their 20s, they saw an opportunity to combine the two and create something extraordinary and meaningful. With WearArt, they hope to not only make a fashion statement but also to celebrate the rich cultural heritage of India and the world.

Jass and Deepika are both from Punjab, India. In 2018, Jass traveled to Canada for further studies in the arts, while Deepika pursued a degree in agriculture. The two met in March 2021 and their shared love of art deepened their connection. It was then that they had the idea to create WearArt, a clothing company that would combine their love of art and fashion.

Talking with Deepika, we found that the initial idea for WearArt was to sell paintings on canvas, but the company’s founders wanted to do more than just sell art – they wanted to bring the art of India to a wider audience and make it more mainstream. To achieve this, they decided to go beyond just selling paintings and instead create a line of clothing that featured original artwork inspired by the art and culture of India.

WearArt’s collection features a range of garments and accessories inspired by the art and culture of India. From traditional Indian motifs and patterns to contemporary artworks by Indian artists, the collection is a tribute to the country’s vibrant and diverse art scene.

But WearArt is not just about Indian art. The brand also aims to showcase the art of other countries and cultures, and its future collections will feature designs inspired by the art and traditions of different parts of the world. In addition to its fashionable and artistic designs, WearArt is also committed to sustainability and ethical production practices.

Jass and Deepika’s love story is one for the ages – a tale of two artists brought together by their shared passion for creativity and self-expression. It all started when they met online, bonding over their love of art and the way it allows us to connect with our deepest selves and the world around us. But it was more than just a shared interest that brought Jass and Deepika together – it was a deep, undeniable connection that flourished despite the distance between them. And it was that connection that inspired the creation of WearArt, a clothing brand that combines the stunning, emotive artwork of Deepika with comfortable, fashionable garments.

Deepika, whose struggle only seemed to fuel her artistic fire, has gained a reputation for creating pieces that speak to the soul. And Jass, always fascinated by art, saw an opportunity to merge his love of style with Deepika’s talent for art, creating a brand that truly stands out in a sea of sameness.

Through their love for each other and their shared passion for art, Jass and Deepika have overcome any obstacle that has come their way. WearArt is a testament to the transformative power of love and creativity, and the couple hopes to inspire others to follow their dreams and pursue their passions with all their hearts.

WearArt is already making waves in the fashion industry, with its unique and culturally rich designs attracting attention from fashion enthusiasts and art lovers alike. The brand is gaining a solid following on social media, with many fans eagerly anticipating the release of its future collections.

The future of WearArt is very bright and ambitious. Making art mainstream and trendy while helping people connect with art is an integral part of this mission, as a connection with art can be deeply meaningful and enriching. Overall, the ultimate goal of WearArt is to help people connect with their souls through art.

The founders of WearArt, hope that by bringing the beauty of art to the forefront through their clothing and accessories, they will inspire others to appreciate and celebrate the diversity of culture and art around the globe. If you’re looking for a fashion brand that is both stylish and meaningful, give WearArt a try.

WearArt Collection – https://www.youtube.com/watch?v=pnB4ouPbodM

Instagram – https://www.instagram.com/wearartstore/

Website – https://www.wearartstore.com/

Fashion

Srinika: The Watch of good Fortune

January 3, 2023

Renani Jewels achieved the title of ‘Most diamonds set on a watch by the Guinness World Record with 17,524 natural hand-cut diamonds encrusted on it. This is the Second world record made by Renani Jewels. Earlier in 2020, they achieved the world record for “Most Diamonds in a single Ring”.

Srinika is not just a watch, It is an emotion as Renani promises, this is and will be the one and only piece of the watch in the universe, which makes this rarest-time bracelet on the planet.

https://www.guinnessworldrecords.com/world-records/523425-most-diamonds-set-on-a-watch

It was a dream project of Mr. Harshit Bansal S/O, Mr. Anil Bansal

This beauty is inspired by ancient Indian mythology. Srinika itself means flower, which is in the heart of Lord Vishnu, it also signifies Goddess Lakshmi the Supreme goddess of good fortune. Earlier this record was with Coronet “Hong Kong” with 15858 Diamonds.

Each and every diamond is precisely tested naturally which contains EF color and VVS-VS clarity. Further, 12 pcs of Black diamonds are used in the Dial, these are the best quality of diamonds used in jewelry worldwide.

It is also beautified with single solitaire of 0.72 carat, which is D color and VVS clarity. This ravishing piece of art contains 113, natural blue sapphires to enhance the beauty of this amazing time bracelet. The watch weighs 373.030 grams and contains 54.70 carats of natural hand-cut diamonds. Renani is planning to commercialize this one-of-a-kind beauty very soon.

For more information

please visit our official website http://www.renanijewels.com/

Fashion

Miss Teen India announces the winners of Miss Teen India Pageant 2022

December 31, 2022

Miss Teen India organizers are delighted to announce the winner of the 2022 edition of Miss Teen India. This is the first-ever Pageant to be held online.

The contestants self-trained with our training Videos and we were exuberant to see a magnificent performance. Different location shoots were another unique online experience for them added Mr. Amarlal G Nichani the MD – MISSTEENINDIA.CO.IN (P) LTD.

The winner of the Miss Teen India 2022 title is Protyusha Bhattacharjee (Kolkata) West Bengal

Along with the much sought-after title, the beauty queen will be approached for a string of prestigious projects, Calendar shoots, Magazine shoots, Modeling Contracts for one year, and a Digital Marketing campaign.

About Miss Teen India

Miss Teen India is a Beauty Pageant for Teens aged 15 to 19 years who are of Indian origin. The pageant offers a unique platform for young Teen Girls to showcase excellence in beauty, grace, intellect, and compassion. Miss Teen India contestants are selected based on their ability to articulate their inner and outer beauty. Miss Teen India is a registered trademark of MissTeenIndia.Co.In Private Limited.

https://missteenindia.com/

Media contact: Ranjith + 91 94980 99921

Fashion

Doree: The Brand That Is Playing An Important Role In Making Indian Ethnic Wear Popular Worldwide

September 6, 2022

Nikita was already a successful designer when she decided to launch her own fashion brand. Though Nikita had established herself successfully in the Indian fashion industry, she wanted to create a brand that would reflect her sensibilities and sense of aesthetics. This urge to do something of her own led to the birth of Doree in the year 2018.

Promoted as a ‘women’s designer store and fashion store’, Doree has come a long way in just a few years and managed to make its presence felt in a highly competitive industry. Apart from being its owner and founder, Nikita serves as the Director of Merchandising, Creative Content & Operations. With her hard work and the efforts of her dedicated team, she has managed to build a brand from scratch.

Talking about the idea behind Doree, Nikita says, “I wanted to create a brand that would make Indian ethnic wear accessible not just for Indian women but women based in different parts of the world who are fascinated by it. With my experience in the design sector and a keen interest in entrepreneurship, I decided to launch Doree. The demand for Indian ethnic wear is growing at a rapid pace and that has given a lot of confidence to designers and entrepreneurs like me who wish to popularize it further.”

As a brand, Doree offers its customers a wide range of ethnic wear, including saree, suits, dresses, lehengas, Indian gowns, imported gowns, and dresses. It has been recognized as a startup company by the Ministry of Micro, Small & Medium Enterprises or MSME (Government of India). Nikita and her team have taken several measures to ensure the brand has a good presence in both India and foreign shores. It has been listed on the popular Canada-based multinational e-commerce platform Shopify.

“With Doree, my goal has been to build an Indian ethnic wear brand that resonates with customers all across the world. Our primary objective has been to offer our customers high-quality products. Our list of product categories and product offerings is expanding with each passing day. We worked very hard on building a website that is not just accessible but also convenient to navigate through. We have designed it keeping the preferences of our customers in mind. The website enables our customers to securely manage their accounts without intervention”, says the young entrepreneur.

Apart from having a well-established online store, Doree also has a physical retail store. Doree has multiple warehouses based in India and the United States. To choose from the brand’s exquisite range of women’s ethnic wear, Indian sarees, salwar suits, lehengas, and more, you can visit its official website www.thedoree.com. On the website, you can see the offerings divided into different categories. The payments you make on the website are secured by Razorpay. Apart from having a Pan-India presence, Doree also delivers worldwide. The official Doree shopping app is available on Google Play Store and Apple Store.

Fashion

Fashion and Lifestyle Brand YOULRY.COM Launches “The Bella Donna Feat. EPR and Iman” – A Unique Duet of Rap and Folk

June 29, 2022

Youlry.com, a fashion and lifestyle brand for Gen Z, from one of the foremost heritage houses of jewelry hailing from the princely state of Baripada, Odisha has launched its limited-edition collection Bella Donna through a music video with rapper and Kolkata boy EPR along with the talented nightingale and National Films award winner Iman. The duet is a breathtaking collaboration between Emcee, Poet, and Rapper EPR a.k.a. Srinivas Iyer, and National Award-winning folk and classical singer, Iman Chakraborty. Set against the alluring backdrop of a modern, neon-lit throne room, the music video sees EPR and Iman allude to a quest for “earth’s rarest treasure”. The Dragon with the bars of gold and The Nightingale from the East, both musicians are guarding and guiding seekers to the Bella Donna – 13 one-of-a-kind pure 18 K gold rings that can only be discovered and claimed by “true wanderers” through the YOULRY.COM website.

In a series of firsts, this unique collection has also brought together the two artists featured in the music video for the first time in a hauntingly beautiful jugalbandi (duet) of rap and folk. The composition, an ode to the forgotten beauties in our lives has Iman and EPR collaborating seamlessly to bring to life a lyrical and musical extravaganza. Sung in three languages and set to alternating rap and classical tunes, the Bella Donna homage is a must-watch for lovers of jewelry and music alike.

The marketing and content teams at Digital Dogs Content and Media, the Mumbai-based content and technology firm behind the brand, wanted to delve into something inventive which is why they’ve roped in creators and artists to celebrate this project. EPR which is based in the East and is known for being “Big Daddy Kane reppin’ Chanditala Lane” is a lyrical force known for hits such as Ekla Chalo Re, representing the grittier music aesthetics of Kolkata on a national level. In juxtaposition, Iman is the honeyed voice of the nation with a National Award under her belt and one of the most recognizable faces of musical genius from the East. A mentor, guru, actor, and singer, she represents the siren call of the Bella Donna while EPR is the Beast from the East who spits out the golden truth of the treasure.

Featuring stunning rings inspired by the Indian musical element ghunghroo, set in pure 18 K gold, brilliant whites, and handcrafted elements such as jaali work and delicate enamel, the limited-edition Bella Donna collection, features only 13 pieces. Each piece has been uniquely handcrafted and painstakingly created through weeks and months of patient craftsmanship. In fact, it took 13 months to bring these 13 rings to life.

Says Anjali Rawat, Chief Creative and Design Officer, Digital Dogs Content and Media – the mastermind behind the designs:

“Each Bella Donna is a Madonna, a unique and graceful deity. There is no second piece and you can’t get another one for love or money. It has taken my team and me 13 months to bring these 13 babies to life. We hope whoever the lucky 13 are that possesses them, all the best.”

Nishit Nanda, CEO, youlry.com says:

“I am proud to say that with our born-in-the-cloud brand Youlry, we have always managed to push the envelope while engaging with and entertaining our tribe, the Gen Z. With this latest adventure featuring EPR and Iman for the Bella Donna collection, we are creating content that is as exquisite as the jewelry itself.”

Discover the Bella Donna Feat. EPR & Iman and seek the 13, limited edition rings on the site youlry.com as long as they last.

Music Video: https://youtu.be/dGz3UzFb6tU

Youlry Website: https://www.youlry.com/

Fashion

Fashion Station – Best Website to Shop Salwar Kameez Online

June 1, 2022

No. 1 in India – Lawn Suits and Original Dubai Based Suits Online.

Greater Noida, Uttar Pradesh – Shopping is an art. It is like having a sense regarding what to shop for and what not to. It is not astonishing to state that not everyone enjoys shopping, some people out there have a hard time deciding what to take home. In this world of modernization and digitalization where you cannot find anything which is not available in a market, it becomes lethargic to choose from so many options available. Keeping our concern focused on Women’s Clothing, it is well believed in the society we live in that women love to shop. Why wouldn’t they?

The world is full of different styles and types of women’s clothing, the most loved being, Salwar Suit. Having already a bunch of tasks on their plate, at times it becomes hard for these lovely ladies to decide the best place they can go for shopping. We have decided to help you with this task and contribute a little to make your day a little less hectic and occupied. As we know that internet is the biggest marketplace in the world, and multiple new e-commerce sites are coming up every single day. In the world of glamour and style, it is an arduous and herculean task for the customers to buy the exact things for which they are craving. This results in a lot of time invested in the markets and then also people do not get a satisfactory result. This is no myth that it becomes frustrating to travel in the whole city to get your favorite kind of Salwar Suit. Sometimes you search every shop in each market of your city and still do not find that one thing which clicks to your heart.

So – Best Website to Buy Salwar Suits Online?

Therefore there should be a smart approach to shopping to save precious time. One big hurdle that women get to face is the complaint from many of the men present in their life regarding their time-taking habit of shopping. Well, ladies, we have got a hack for you where you do not need to step out of your house. We have got you a magic wand that can bring home a variety of choices for you to select with just one click on your phone, laptop, tablet, or any other gadget. As per human psychology, when consumers decide on any product, they’re thinking about solving a need. Another fact is that a person likes and relies on the things which they see often, So it is important to be exposed to good things. It will have a considerable influence on one’s choice. Offline markets are slipping out of trend nowadays due to the resources it requires and the physical and mental fatigue it causes to an individual by manually seeing so many options and then choosing from the options at disposal, which ultimately results in a mess.

People around the world by this time have all decided to shop online. A massive number of people are relying on online shopping whether they want to buy dresses for ceremonies, formal interviews, casual parties or it could be anything. Plenty of dresses are available on the internet, crisping the words, the whole market is just a click away. Unfortunately, online markets are also exploited by low-quality items being a cause of dissatisfaction for the consumers. Hereby we would like to suggest to our readers that don’t judge any of the items blindly with price filters otherwise you’re not gonna make a good deal and will end up with something unwanted rather show some intellect and choose a platform that cares about the consumer’s rights, choice, and trust. While shopping for apparel online, you must always prefer reputed sites, known for their quality standards and satisfactory services.

Now the question arises that which platform should be opted to get enormous benefits of shopping so you need not search for websites, as we gonna help you out and will make this task a cakewalk for you.

Keeping all these views in our mind we have brought to you this website. The Fashion Station brings to you a plethora of options for buying Salwar Suits. We also have blogs to help you find the perfect dress for your perfect event. From Anarkali to short Kurtis to Pakistani Suits to Unstitched Cloth Material we have everything ready for you. To list out the major advantages to shop from our online store, one does not has to think a lot. The first and the foremost advantage is the ocean of choices available at our store. From simple and elegant to party-wearing and gaudy, we have everything available for you in just a single click. Talking about the parameters that a person finds in buying anything, we have, type, color, brand, quality, durability, size, and price. Our store has always maintained these parameters to the horizon. Whether it is about the type, we have plenty of them, or it is about the color, we have got color variants for any dress you select. If it is about the brand, we have a range of all the brands available in the industry of Salwar Suits, from Maria B to Amir to Ganga.

Coming to the quality, every product available fashion station is well checked and is in its original form. Although the durability of the product varies from brand to brand since every item is original, they are very durable and long-lasting. We have options of sizes available for most of the stitched items present on our website. The most amazing perk that our online store carries is Free Shipping all over India.

In Our quest to find the Best Website to Buy Salwar Suits Online – Where many online stores lag because of the unavailability of cash on delivery, our website has maintained its legacy of safe cash on delivery option. The Fashion Store holds another incredible feature to die for, i.e., 10 days easy return policy from your doorstep. Isn’t this just what all ladies want?! Not keeping our roots limited to the Indian Customers, the fashion store also incorporates global shipping. Woah! Another factor to go crazy over this online store is the availability of catalogs for any piece item that you like. Last but not the least, the best feature of the fashion station is the one which is loved by all of us, the great and amazing sales we have now and then. So what else are you ladies looking for? Surf our store for the most versatile Salwar Suits which are pocket friendly with very feasible access.

Fashion

Zardouzee: The Indian Company That Is On the Verge of Becoming a Global Luxury Handmade Bags Brand

May 24, 2022

As an embroidery type, Zardozi has been around for a very long time. However, its popularity was limited to women, of a certain age group, in North India. Now, Zardozi is becoming popular all across the country among girls and women of all age groups courtesy of Zardouzee, a brand from the house of the renowned Ganeshi Lall Emporium in Agra in Uttar Pradesh. Though Zardouzee was launched just six months back, the umbrella brand is more than 175 years old.

While Zardouzee manufactures a wide range of products, they plan to build its identity as a luxury and designer handbag brand. The brand specializes in hand-crafted Zardozi embroidery and employs artisans who have studied this branch of embroidery for years. While most of the products that come from the house of Zardouzee are affordable, there are some premium-priced products as well. The brand’s target consumer base comprises those who prefer buying medium-range or high-value products.

Talking about the vision behind the brand, Alark M. Lall, founder of Zardouzee, says, “The brand aims to make the magnificent artistry of Zardozi more accessible to the younger generation. Handmade bags have been one of our highest selling product categories. We ensure that our designs reflect Zardozi in its most authentic form and are contemporary at the same time. We have provided artisans with a well-designed platform to showcase their skills in Zari work in various forms. Zardouzee comprises a team of skilled artisans who handicraft hand-embroidered clutches and bags, among other products, for women.”

‘Zardouzee’, the brand name has been derived from Zardozi art. Zardozi itself is a mixture of two Persian words. While zar refers to gold, dozi roughly translates to sewing. Professional artisans used metallic fleeces to design three-dimensional artworks using Zardozi techniques. In these designs, artisans use metallic threads incorporated with precious and semi-precious gemstones. In ancient times, silver thread and real gold leaves were two of the primary components that were used to craft Zardozi artwork. Now, most artisans use copper wire with threads made of gold, silver, and other material.

Since Rigveda. Embroidery with gold and silver threads has been prevalent in India. It gained further popularity during the Mughal era owing to its semblance in the form of Zardozi art, the intricate metal embroidery work done on fabrics such as silk, velvet, and satin. While Zardozi has been a prominent handicraft item in the Persian culture for ages, it has been adapted quite well by Indian artisans. The kind of intricate Zardozi work you see artisans doing in India is truly unique and one-of-its-kind.

“An artisan, with fine art skills, needs to put in hours to put together a simple Zardozi item. These are highly trained artisans for whom Zardozi is not a means of livelihood but their passion. They live to pursue this craft and take it further in different directions. I strongly feel that the amount of effort they put in cannot be measured in terms of money. However, the products offered by Zardouzee are reasonably priced. We are taking several steps to ensure the popularity of Zardozi embroidery reaches far and wide. While we are already offering a wide range of products to our customers, we will be launching more soon. We are committed to making Zardouzee a global brand”, says Lall.

Zardouzee has been built on the promise of preserving the nation’s heritage and representing it on a global platform. With the finest quality material and the creativity of the most qualified artisans, Zardouzee has the vision to create a global market of ancient handmade and sustainable accessories for women. The brand’s handmade products are skilfully embroidered and inlaid with different types of gemstones.

Zardouzee manufactures handbags, hand bracelets, jewellery boxes and several other items that represent Zardozi embroidery in its purest form. The entire catalog of the brand can be viewed at its official website www.zardouzee.com

Fashion

Clothing Brand ChicTog Unveils Its Spring-Summer 2022 Resort and Casual Wear Collection for Women

February 22, 2022

Premium clothing brand ChicTog is known for offering a wide range of options to women when it comes to resort and casual wear. Founded by young entrepreneur Kirti Singh, the brand has made its presence felt in both the fashion and the e-commerce space in India in a very short span of time. Recently, ChicTog launched its Spring-Summer 2022 Resort and Casual Wear Collection for women. Just like any other collection launched by the brand, this collection, too, comprises of the kind of clothes that offer a seamless blend of style and comfort.

Talking about the launch of this new collection, founder Kirti Singh says, “Fashion trends keep evolving all the time. This is one of the most important things one has to keep in mind while designing clothes. Our Spring-Summer 2022 Resort and Wear Collection is in sync with the prevalent fashion trends but at the same time, these are fiercely original designs and the kind you won’t find anywhere. The clothes that I design and sell under my brand reflect my sensibilities and therefore, have a distinct identity of their own.”

Given the fact that Kirti launched her first collection in June 2021, the brand has achieved tremendous amount of success despite being relatively young. After completing a course in fashion design from a leading institute, Kirti worked with a corporate fashion house that specialized in traditional wear. While studying the fashion landscape in India, she realized that there was no brand that specialized in resort wear and smart casuals for women. To fill this void in the market, she decided to launch her own brand ChicTog.

“I had many friends and acquaintances who would often lament over the fact that they don’t get enough options while shopping for resort wear in India. I realized there was a business potential here. Since I was already thinking about launching my own fashion brand, I thought of starting out with an online platform that would offer resort wear and smart casuals for women”, she says.

Resort wear largely refers to the kind of clothes that are casual and comfortable to wear. They cover a wide range of clothes including Drape, Jumpsuit, Kaftans, Jackets, and Co-ords set. The popularity of casual wear in India can be gauged by the fact that many young women wear these to even traditional outings like wedding and family functions day and night. While there was a shortage of good online and offline stores selling them, with brands like ChicTog stepping into the market, the market is expected to grow in the near future.

On her entrepreneurial journey, Kirti says, “I was both nervous and excited when I decided to launch my own brand. While I had some experience as a designer, I had never set up a business before. Nobody in my family is from a business background, so I couldn’t get much advice either. I followed my instincts and took one step at a time. The journey has been filled with challenges but many exciting opportunities and rewards have come my way too.”

The clothes designed by Kirti and promoted by her company ChicTog are popular among women in the age group of 18-40 years. Though just a year old brand, it has managed to build a loyal customer base who expect a certain level of quality from the brand. Customers, who order frequently, also associate a certain visual identity with the clothes offered by ChicTog.

Elaborating further on what inspires her, Kirti says, “I am inspired from the way paintings are designed and in a way, narrate a story. I love to paint myself and my clothes, too, have an artistic touch to them. I play with brush painting, block print, screen print and Indian tie-dye. I work in different silhouettes and patterns that offer a blend of Western and eastern sensibilities.”

Instagram handle – https://www.instagram.com/chic.tog/shop

Fashion

How India’s most loved hypebeast brand UrbanMonkey made it to SharkTank

January 20, 2022

Urban Monkey was founded with the intention to provide much-needed products to skateboarders, athletes and underground artists in India. Yash Gangwal, founder of Urban Monkey has been skateboarding since the age of 12 and is a Hip Hop enthusiast. They started designing and selling caps and skateboards, today they are considered India’s largest headwear brand.

Although Urban Monkey is considered a specialist in caps and accessories, but they have also successfully launched many categories in the streetwear and lifestyle sector since 2013.

The emergence of streetwear fashion has become the latest craze in the world of youth style. Streetwear fashion has also gained a lot of popularity in India. Earlier, it used to be a reserved style for artists and countercultures. Now, you can see streetwear being adopted by many men and women in India. Urban Monkey has made it possible to choose style and comfort without compromising on style and quality. They specialise in streetwear and hypebeast clothing to get your street style on point.

“Our Journey started in a small office in Charni road with 0 employees. At that time we were barely making any money, but I was always hanging out with the skaters and rappers in Mumbai, trying to help any way we could. In 2016 we started collaborating with Dharavi United and that’s where it all began after two years of working with and supporting young artists Urban Monkey got a break with their products being heavily used in Gully Boy, starring Ranveer Singh. Now, Urban Monkey sells over 50,000 products yearly and has a team of 21.”, says Yash Gangwal.

Urban Monkey is a pioneer New Age Indian Streetwear brand for Unisex Clothing in India.

Even being bootstrapped due to acceptance from the community Urban Monkey has managed to collaborate with the likes of Rannvijay Singha, Raftaar, Bhuvan Bam and Gully Gang.

Urban Monkey may be synonymous with Hip Hop in India but are also widely popular amongst Dancers, Musicians, Athletes and Creators.

At Shark Tank Urban Monkey got 3 offers from Peyush Bansal, Aman Gupta and Ashneer Grover.

“It’s heartening to see that our vision and hard-work has been appreciated by such noted Entrepreneurs and Venture capitals. We will continue to strive to be at the forefront of new age Streetwear fashion and support the Hip Hop and Underground Community in India.”, says Yash Gangwal.

Website: https://www.urbanmonkey.com/

Instagram: https://www.instagram.com/urbanmonkeyindia/

YouTube: https://www.youtube.com/channel/UCLrkhsE1dSd3gsnUeYnxrmQ/featured

Facebook: https://www.facebook.com/urbanmonkeyindia

Fashion

Supporting 10000+ Artisans for 4 Decades, Unnati Silks is World’s Leading Sustainable Handloom Brand with 1 Million+ Customers

December 24, 2021

The good health and continued well-being of an organization are as good as its policies and people. 40 years down the line, Unnati Silks has carved out a niche for itself as being the largest provider of genuine handlooms from 21 states of India under one roof.

Why do you advocate handlooms? When Managing Director of Unnati Silks, DevenderLadha has posed this question, he very simply said, “I started my journey in Textiles with handlooms in 1980. The look and feel of handlooms, the celebration of India’s culture, and the belief about the potential it held impressed me sufficiently. So, when I started my own journey in Textiles, I seized the opportunity to strike out in something I felt passionate about.”

“At Unnati Silks, it’s about protecting Handlooms, ancient technologies which are on verge of extinction”

Elaborating on his life-changing decision he cites the following reasons for backing Handlooms.

Handlooms offer limitless possibilities in creativity. No two designs or patterns are exactly the same. Every creation is the translation of an idea on cloth that carries the toil and sweat of the handloom weaver devoted to his task.

“At Unnati Silks, we work on Organic fashion which is sustainable both socially and culturally.”

5000 years old Indian Handloom Industry is the largest sustainable fashion ecosystem in the world. Interestingly, handlooms that Unnati creates, mostly use vegetable dyes and colors that apart from being eco-friendly are also ‘skin-friendly’. Sustainability was always in our ethos and manner of functioning. Its recent popularity as a trend only gave us a label.

On a lighter note, Mr. Ladha says with a twinkle in his eyes, “Handlooms can never be boring.” And this belief reflects in our extensive range of Handloom Sarees, Handloom Salwar Kameez, Handloom Kurtas, and Fabrics.

Human Relations – our biggest asset

Human relations play an important part in any business. Says Mr. Ladha, “We have survived our many ups and downs in the journey for which we owe it. We are proud to say that we feel responsible for the well-being of the people associated with us – our staff at the Stores and online division, our artisans and weavers across the country, the people working at our different units. We are also grateful to customers who have been loyal to us in these trying times.”

Despite the recent lockdowns when business had virtually come to a grinding halt Unnati’s skeletal online staff resumed at the earliest opportunity to take orders and schedule deliveries to see that the craftsmen had livelihoods. Thus, weavers and their families could eke out a decent existence throughout the lockout period. And our customers could get what they desired despite the restrictive conditions.

Issues that matter to Unnati:

Fast fashion is totally bereft of logic. Fashion keeps changing every now and then at an undesirable pace. In the mad desire to be up to date or keep ahead of others, it is also consumed fast. Quality and timelessness of designs suffer leading to piling up at landfills and polluting of water bodies.”

For instance, Zara launches 24 collections in a year. H&M launches 16. This seasonal fashion coupled with high volume manufacturing is the genesis of Seasonal Fast fashion which leads to the ever-increasing demand for the latest products among the FOMO-driven Millennial and Gen-Z generations.

Whereas Unnati works on the Mantra of Timeless fashion which is beyond the realm of seasons and thus a product created 10 years ago byUnnati is still in vogue

Unnati Silks also has a safe disposal system. We suggest our customers make other uses of the products that they buy from us when they no longer wear them. Handlooms with their interesting designs and appealing look make for good curtains, bedsheets, covers for pillows, and whatever other uses they can be put to. Our old stocks go to orphanages, women welfare homes located around Hyderabad.

Sustainability is a sound idea to persist in and we wholly support it. Unnati Silks has always had a leaning towards the use of biodegradable packing materials, minimum use of plastic covers of desired thickness, and the like.

Asked whether he would like to convey anything regarding the fate of Handlooms in the coming years, he said though the Govt. had shown interest in recent years and the institution of Handlooms Day did show intent, he felt much more had to be done for this unorganized sector which contributed so much to preserve India’s rich heritage.

He had this to say, “Sadly a sector that has limitless potential has neither received patronage nor push to the extent it deserves. I do hope for better times and a major thrust in this wonderful segment of the Textile industry that according to the Father of the Nation Gandhiji, was a way to achieve self-sufficiency for the fabric needs of the country and beyond if only thought was applied in the right direction.”

You can shop an extensive range of Indian handloom sarees online, fashionable and unique kurtas online, Indian handloom fabrics, beautiful handmade dupattas at https://www.unnatisilks.com/ delivered right at your door-step anywhere across the globe. Orders are dispatched within 24 hours. Priority shipping and Express Free shipping are available. Unnati offers extensive customization options like blouse stitching, salwar kameez stitching done by highly skilled tailors.