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India’s Tourism sector is moving towards creative, responsible, and inclusive growth: Shri G. Kishan Reddy

September 27, 2022

Vice President of India, Shri Jagdeep Dhankhar presented the National Tourism Awards to awardees on September-27 at the programme organized by the Ministry of Tourism, Government of India, to mark the World Tourism Day, 2022. Union Minister of Tourism Shri G. Kishan Reddy and MoS Tourism Shri Ajay Bhatt also graced the ceremony. Secretary Tourism Shri Arvind Singh and other senior officers of the Ministry were also present on this occasion. A total of 81 awards were given away this year highlighting the achievements of the industry in 2018-19. Voice President also released India Tourism Statistics 2022, New Incredible India Global Promotional Films, and “GoBeyond:75 Experiences of North India” e-book on this occasion.

During his keynote address, Voice President Shri Jagdeep Dhankhar described India as “heaven for tourism” and asked the Indians to explore domestic tourist destinations first before looking at international travel. Referring to Bharat’s long civilizational history and rich cultural heritage, he underlined that most of the tourist places in the country have a deep connect with our history, folk arts and ancient texts.

Vice President termed tourism a key driver of economic growth and employment generation in the country. Referring to multiple dimensions to the tourism, the Vice President stressed the need for fully leveraging the India’s immense potential in the field of medical tourism as well as the growing global interest in our ancient practices of healing such as Ayurveda and Yoga.

Appreciating the Government’s efforts for the development of the tourism sector in the country, Shri Dhankhar said that the development of tourism infrastructure has been accompanied with innovative initiatives such as Dekho Apna Desh and Utsav Portal.

Speaking on the occasion Shri G. Kishan Reddy said that under the guidance of Prime Minister Shri Narendra Modi, India’s Tourism sector is moving towards creative, responsible, and inclusive growth. Ministry of Tourism is working with 360-degree perspective and whole of government approach for the development of tourism sector. Along with Ministry of Tourism, Ministry of Civil Aviation, Ministry of Road Transport and Highways, Ministry of External Affairs, Ministry of Culture, and Ministry of Commerce are also working for the development of this sector, which will help in establishing better synergy and convergence leading to sustainable and world-class infrastructure development.

Shri Reddy further highlighted that India plans to position itself as a major tourism destination during its presidency of G20 for 2023. During the presidency we aim to showcase India as a ‘must visit’ destination at a global level. 3600 railway coaches have been allocated for tourism purpose for Circuit specific trains. Such trains have already started for Ramayana and Buddhist Circuits while the one for Krishna Circuit will start soon. Our aim is to make India one of the most prominent destinations of the world. Union Minister added that Prime Minister Shri Narendra Modi is working as brand ambassador of Indian tourism.

MoS Tourism Shri Ajay Bhatt congratulated all the award winners and said that the Ministry of Tourism has prepared a draft National Tourism Policy 2022 as part of the vision of New India on high trajectory of growth and prosperity. The Policy aims at Improving framework conditions for tourism development in the country, supporting tourism industries, strengthening tourism support functions, and developing tourism sub-sectors.

During his welcome speech Secretary Tourism Shri Arvind Singh said that this kind of award motivates the travel and tourism sector. Travel & Tourism is one of the world’s largest economic sectors, creating export and prosperity around the world. Indian Tourism sector has emerged as one of the key drivers of growth for Indian economy post covid, he said.

As India celebrates 75 years of independence, Ministry of Tourism, Government of India, commences its Azadi Ka Amrit Mahotsav (AKAM) iconic week on 27th September 2022 by recognizing the efforts of industry stakeholders and conferring the National Tourism Awards. Due to Covid, the Awards could not be organised during the last 2 years.

The National Tourism Awards are presented to various segments of the travel, tourism, and hospitality industry, including State Governments in recognition of their performance in their respective fields and also to encourage healthy competition with an aim to promote tourism. These Awards have over the years emerged as a prestigious recognition of achievements in the travel, tourism, and hospitality sectors.

Kindly click for the details of awardees

Kindly click for the India Tourism Statistics 2022

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National Flag To be installed at tourist places: Shri G Kishan Reddy

September 20, 2022

The three days National Conference of State Tourism Ministers at Dharamshala, Himachal Pradesh concluded on September 20 in the presence of Union Tourism Minister Shri G. Kishan Reddy. Tourism Ministers of 12 States including Madhya Pradesh, Arunachal Pradesh, Assam, Goa, Haryana, Mizoram, Odisha, Tamil Nadu, Uttar Pradesh, Punjab, Maharashtra, and Himachal Pradesh attended the conference.

During concluding remarks, Shri G Kishan Reddy thanked all the State delegates and sector representatives for their valuable suggestions. Shri Reddy urged that all states share and adopt best practices to boost the tourism sector. States must organize such conferences at the state level with district officers of different departments and stakeholders to improve and promote tourism destinations. Shri Reddy emphasized on the importance of Yuva Tourism Clubs and said these clubs can become a game changer for the sector.

Shri Reddy also informed that National Flag will be installed at tourist places. He also appealed to the states and stakeholders to install flags at all hotels and tourist places. The Union Minister said that such conferences will be organized from time to time to provide an opportunity to learn from one another and hoped that this will yield desired results very soon.

Talking about the outcome of the conference, Secretary Tourism Shri Arvind Singh said India will play a pivotal role in contributing towards global tourism recovery driven mainly through domestic tourism. All the major tourism indices have started showing signs of recovery towards the pre-pandemic levels such as domestic air passenger traffic, hotel occupancy, and tourist footfalls. The National Tourism Policy has been drafted with a holistic vision and strategy to revive India’s Tourism and targets to achieve USD 1 Trillion by the sector in 2047. Against this backdrop, the Ministry is also paving the way for developing responsible and sustainable tourism destinations. The Government of India will continue to support MSMEs in tourism and capitalize on the employment generation potential in the sector. Various initiatives under the ongoing schemes of the Ministry of Tourism are planned to be strengthened to ensure a complete recovery from the disruption caused to the tourism economy due to the pandemic.

Shri Arvind further said that India plans to position itself as a major tourism destination during its presidency of G20 for 2023. We plan to ensure due rigor, and dedication and showcase our cultural richness while welcoming the world to our nation. We plan to bring in necessary interventions including Visa Reforms, Ease of Travel, traveler-friendly Immigration Facilities at Airports, and openness to international travel, and these major topics were deliberated during the two-day meet.

Informing about the goals for the India Tourism Sector for 2024 he said that we will strive to recover to pre-pandemic level by mid-2024. The country is estimated to achieve 50 Bn USD GDP contribution from Tourism, 30 Bn USD in Foreign Exchange Earnings, and 15 Mn foreign arrivals by 2024.

He further said that India is estimated to grow at 7-9% CAGR in the coming decade and 250 Bn USD GDP contribution from Tourism, 137 Mn jobs in the Tourism sector, 56 Bn USD in Foreign Exchange Earnings, and 25 million foreign arrivals are expected to be achieved by 2030. We commit to deliver plans aligned with these goals and commitments to ensure positioning of India as one of the leaders in the tourism sector by 2047.

On the last day of conference sessions on Role of digital technology for the marketing and promotion of tourism destinations, the Emerging importance of homestays in the Indian hospitality sector, Ayurveda, Wellness, and Medical Value travel, and lastly on Forest and wildlife tourism were organized. Secretary Electronics and Information Technology, GoI Shri Alkesh Sharma, Secretary Skill Development and Entrepreneurship, GoI Shri Rajesh Aggarwal, G20 Sherpa Shri Amitabh Kant, Member NITI Aayog Dr. Vinod Kumar Paul, Additional Secretary Health & Family Welfare Shri Lav Agarwal, Secretary Tourism Shri Arvind Singh, DG Tourism Shri G. Kamala Vardhana Rao, and other senior officers of the Ministries also graced the event.

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The three-day National Conference of State Tourism Ministers begins in Dharamshala, Himachal Pradesh

September 18, 2022

The three-day National Conference of State Tourism Ministers at Dharamshala, Himachal Pradesh began on September 18 with a press conference chaired by Shri G Kishan Reddy. The National Conference of State Tourism Ministers aims to bring in diverse viewpoints and perspectives from all the States and Union Territories of India on tourism development and growth and to create a direct dialogue with the States on Schemes, policies and steps being taken at a national level for overall tourism improvement in India. The National Conference also aims to be a platform for sharing best practices, successful projects, and tourism product opportunities. During the press conference MoS Tourism Shri Ajay Bhatt and MoS Tourism Shri Shripad Naik, Chairman FAITH Shri Nakul Anand, and DG Tourism Shri G Kamala Vardhana Rao were also present.

During the Press Conference, Shri G. Kishan Reddy, Union Minister of Tourism, Culture and DONER stated that in the past 75 years, India has become synonymous with tourism, spirituality, transformation, culture, and diversity. It is a matter of great pride to celebrate the record-breaking expansion, leading India to become the 5th largest economy in the world. As such, establishing the tourism sector as the primary concern, the Ministry of Tourism has undertaken various initiatives and taken a four-fold development strategy that focuses on improving the connectivity via air, rail, and roads, enhancing the tourism infrastructure and dependent services, streamlining branding and promotion and showcasing the culture and heritage.

Highlighting the slogan of ‘Vikas Bhi Virasat Bhi’ given by the Prime Minister, Sh Kishan Reddy that after the vast process of consultations and deliberations, the National Tourism Policy will be brought out before the Budget session. He also informed that various tourist circuits are being promoted and a new ‘Ambedkar Circuit’ shall soon be launched. The Himalayan Circuit will also be promoted under the action plan for the development of tourist circuits, Sh G Kishan Reddy elaborated.

The Union Tourism Minister further added that the National Conference of State Tourism Ministers is also important in the current context of India’s G20 presidency. G-20 will be used as a platform to showcase India’s tourism potential to the world, he disclosed.

Emphasizing the importance of air connectivity Sh G Kishan Reddy said that the number of airports in the country has increased from 74 in 2014 to 140 now, and it is further proposed to increase the number of airports to 220 by 2025.

He also said that the Prime Minister’s vision of associating Indian diaspora and NRIs for promoting tourism will be encouraged and urged each diaspora Indian to motivate at least 5 foreigners to visit India as per the vision of our PM.

The financial assistance to the tourism sector, which is the biggest sufferer due to Covid 19, continues to be extended up to 31st March 2023 he said.

The Tourism sector generated INR 16.91 lakh crore (USD 240 billion) or 9.2% of India’s GDP in 2018 and has supported around 42.67 million jobs or 8.1% of total employment.

The Conference is divided into thematic sessions on Development of Tourism Infrastructure, Cultural, Spiritual & Heritage tourism, Tourism in the Himalayan states, Responsible and sustainable tourism, Role of digital technology for the marketing and promotion of tourism destinations, Emerging importance of homestays in the Indian hospitality sector, Ayurveda, Wellness, and Medical Value travel, and lastly on Forest and wildlife tourism.

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BrandEdge, Eastern India’s biggest brand conference, hosted by PRSI

September 5, 2022

The parent, Public Relations Society of India (PRSI) is the national association of public relations practitioners and communication specialists in India. It functions primarily for professional development. It seeks to formulate and interpret the objectives and potential of public relations as a socially useful function and uphold its value as an integral part of management. Public Relations Society of India, Kolkata Chapter in keeping with its defined objective, aims to advance quality communication and the ethical practice of public relations through networking and intellectual leadership encompassing irreversible and evolving technologies, consumer services growth, and paradigm shifts in media and marketing.

The Kolkata Chapter has been regularly organizing events, seminars, and training workshops where eminent personalities have delivered path-finding deliberations on the vital aspects of public relations and communications. PRSI KOLKATA is doing a brand conclave in Kolkata on August 17th.

Top brand luminaries like Piyush Pandey and Niru Kumar have agreed to speak at the symposium.

We thank our media partner as well as all the other sponsors who successfully made our day Keeping the imperatives in mind, we set about identifying local companies which had the potential to develop into brands with the prospect of making an impact nationwide. We are extremely delighted to see a few international brands be a part of our event.

Even if some of the big names in business had over the years migrated to greener pastures elsewhere in the country, there remained old ones mostly in the area of engineering and commodities who managed to survive the onslaught of economic stress in the country.

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Mrs Universe South Korea 2022 gets its new winner, Amrita Tripathi, winning Mrs Universe Joy title

August 29, 2022

Indian females have been always been making a mark in Worldwide beauty pageants for a long. Beauty pageants not only celebrate women’s empowerment, but they are also a great platform for cross-cultural exchange. Mrs Univrse Joy in one such popular pageant. Mrs Universe Joy was organised in Seoul, South Korea.

Amrita Tripathi has made India proud by winning the coveted title of Mrs Universe Joy. Amrita left an indelible impression during the contest with her natural charm and dignified presence. Talking about her win, Amrita says, “I feel humbled to be bestowed upon with the title of Mrs Universe Joy. The title has certain positive energy associated with it and that makes me even happier. Maa Durga is my inspiration and I constantly had her in my thoughts during the competition. With this title, I also feel I have been given a big responsibility to carry upon my shoulders. I want to work diligently towards ensuring that more and more women get empowered and have the means to fulfil their dreams without any obstruction or fear.”

Amrita is no stranger to beauty pageant competitions. In the year 2021, she won the title of Mrs India. One of her most cherished memories during the South Korea trip is visiting the War Memorial with the other contestants. “At the Memorial, I got teary-eyed to see the Indian flag and all the tributes that had been given to those 670 Indian doctors who were sent to South Korea to treat wounded soldiers during the war that had broken out in the year 1950.”, she says.

In the National Costume Round, Amrita was seen wearing a gorgeous white-coloured dress that symbolized harmony, world peace and women empowerment. Her costume beautifully resembled the structure of a bird. On the wings of this intricately designed costume, one could see the lines “Give me wings, let me fly…..Believe in me, let me touch the sky” written. Amrita’s costume served as an expression of her thoughts and how she wished to use a global platform to spread an important message.

Among other things, Amrita has been lauded for the way she represented India on a global platform. She started her journey in the Mrs Universe Contest by wearing an intricately designed Saree from local weavers in Bhopal Kaarigari and Piharwa. During one of the rounds, she wore a traditional jacket with the image of a peacock on it, this beautiful dress which had a national emblem on it was created by none other than Mrs Sayali by Kaarigari. At every step during the competition, she made a conscious effort to bring the glory of Madhya Pradesh and India to the centre stage.

Elaborating further on her memorable journey during the contest, she says, “I had not imagined my Mrs Universe journey to be so beautiful. I got to learn a lot of things and experienced significant growth in me as a person. A bunch of incredible women, from different parts of the world, had come to South Korea to participate in the pageant. By talking to and spending time with each other, we learnt about the cultures and traditions of our countries. I told everyone how girls and women are treated as Devis or Goddesses in India. I invited each of them to come to India and experience its beauty and divinity. I got a standing ovation during one of the rounds when I shared this. That shall remain my most special memory from the contest.”

In the near future, Amrita plans to carry out initiatives to help several women in the country who have dreams in their eyes but haven’t found the right path to follow. She has been working actively on several social issues and hopes to tour across the country to listen to the issues faced by women on a ground level.

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Special Olympics Bharat wins Bronze in Detroit

August 17, 2022

Special Olympics Bharat returns from the Unified Cup 2022 Detroit with a Bronze Medal, and we couldn’t be prouder. The team returned on August 9, in New Delhi, beaming with pride and joy following the event. The Lalit Suri Hospitality Group that has supported the team since beginning as their official Happiness Partner hosted a soiree to honour the team and celebrate their victory at the Unified Cup 2022.

The Lalit team went all out with celebrations to welcome the Special Olympics Team that brought this honour home. The event was graced by Shri Virender Mishra, Hon’ble Minister of Social Justice and Empowerment, Govt of India. He was joined by many other distinguished guests, including the SO Bharat officials Dr Mallika Nadda, Lalit CMD Dr Jyotsna Suri, and Dr Amit Bhalla. The team was presented with a cheque of 3.75 lakhs by SO Bharat to their athletes. Special Olympics Bharat also received a cheque of 1.5 lakhs from the Prime Volleyball League.

The nation feels proud of the team that has brought home the Bronze Medal, which was a result of their hardwork and dedication. Dr Jyotsna Suri, CMD, The Lalit Suri Hospitality Group and Dr Amit Bhalla, Vice-President of Manav Rachna Educational Institution, provided the squad with immense and constant support to achieve this.

“The Unified Cup once again amplified the message of Inclusion to a crescendo, unfolding over 20 teams coming from diametrically diverse cultures, making Detroit, home to the week-long event, an outstanding potboiler of sorts. Inclusion is for sure although, slow. I was overwhelmed to see the Indian team celebrate its final victory with its competing team bringing out the essence of Inclusion and the spirit of India. Although the event has concluded, the attitude of Inclusion must go on. I request the media to be our proactive partners in spreading the word to end discrimination and promote Inclusion of Persons with Intellectual Disability.”- said Dr Nadda.

Dr Jyotsna Suri, who has been one of the biggest supporters of the Special Olympics Bharat Unified Football Female team said, “This is a special moment for us all as it has been an honour from day one to be part of the Special Olympics Bharat team. This squad has filled us with immense pride and happiness. We will be ever present in our support for this team and help them out with anything and everything they need. I am sure now that this team has won Bronze in Detroit, a Gold Medal in Germany is almost certain and we wish them all the best for it.”

Everybody who contributed to the success of the Special Olympics Bharat Team is on cloud nine, and are hoping to reach greater heights in the future. They are excited and pumped for the new year!

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C Elina Sangtam Crowned With The Title Of Miss Fit India International at IHFF Fitness Festival in New Delhi

August 16, 2022

Fitness has always been a big part of C Elina Sangtam’s life. She is somebody who has often spoken about the importance of physical and mental well-being in one’s life. In the last several years, Sangtam has won several beauty pageants and has made India proud with her achievements.

While the world recognizes her as a beauty queen, she has been an inspiration to the youth of the country because of her dedication towards fitness. Sangtam, who hails from Nagaland, was recently Miss Fit India International. The event was organized at IHFF Fitness Festival in New Delhi and attended by luminaries from different professions. Sangtam was crowned by Mr. Sergi Constance, a prominent model, and actor from Spain who has often been described as the king of body building.

Talking about this win, an elated Sangtam says, “Though I have won important titles in the past, getting crowned Miss Fit India International was a very special moment for me. I am somebody who has always believed in leading a life that is filled with activities that lead us towards holistic well-being. If you are physically and mentally fit, you can achieve anything in this world. Being conferred with this title has made me feel further responsible for spreading the message of fitness and a healthy lifestyle.”

With time, beauty pageants have evolved greatly. Now, many pageants award titles to contestants based on several important aspects like health and fitness. Miss Fit India International is a pageant that judges contestants based on their fitness level. Sangtam believes that such pageants are playing an important role in promoting a healthy lifestyle.

“I feel a pageant should have a definitive purpose and that purpose should help both women and men move towards a healthier and more positive lifestyle. A lot of young individuals get influenced by such pageants and we must ensure that they get inspired to do better things in life and achieve their goals”, she states.

Miss Fit India International Show was officially sponsored by VIVA Fitness, which is one of India’s most popular fitness and body building equipment brand, trusted by millions including the world-renowned personal trainer Kai Greene. Miss Fit India International 2022-2023 was organized during Asia’s biggest fitness festival for three days in Pragati Maidan, New Delhi from 17th -19th June 2022.

Event

Amrita Tripathi makes India proud, crowned as ‘Mrs Universe Joy’ in South Korea

August 13, 2022

Indian females have been always been making a mark in Worldwide beauty pageants for a long. Beauty pageants not only celebrate women’s empowerment, but they are also a great platform for cross-cultural exchange. Mrs Univrse Joy in one such popular pageant. Mrs Universe Joy was organised in Seoul, South Korea.

Amrita Tripathi has made India proud by winning the coveted title of Mrs Universe Joy. Amrita left an indelible impression during the contest with her natural charm and dignified presence. Talking about her win, Amrita says, “I feel humbled to be bestowed upon with the title of Mrs Universe Joy. The title has certain positive energy associated with it and that makes me even happier. Maa Durga is my inspiration and I constantly had her in my thoughts during the competition. With this title, I also feel I have been given a big responsibility to carry upon my shoulders. I want to work diligently towards ensuring that more and more women get empowered and have the means to fulfil their dreams without any obstruction or fear.”

Amrita is no stranger to beauty pageant competitions. In the year 2021, she won the title of Mrs India. One of her most cherished memories during the South Korea trip is visiting the War Memorial with the other contestants. “At the Memorial, I got teary-eyed to see the Indian flag and all the tributes that had been given to those 670 Indian doctors who were sent to South Korea to treat wounded soldiers during the war that had broken out in the year 1950.”, she says.

In the National Costume Round, Amrita was seen wearing a gorgeous white-coloured dress that symbolized harmony, world peace and women empowerment. Her costume beautifully resembled the structure of a bird. On the wings of this intricately designed costume, one could see the lines “Give me wings, let me fly…..Believe in me, let me touch the sky” written. Amrita’s costume served as an expression of her thoughts and how she wished to use a global platform to spread an important message.

Among other things, Amrita has been lauded for the way she represented India on a global platform. She started her journey in the Mrs Universe Contest by wearing an intricately designed Saree from local weavers in Bhopal Kaarigari and Piharwa. During one of the rounds, she wore a traditional jacket with the image of a peacock on it, this beautiful dress which had a national emblem on it was created by none other than Mrs Sayali by Kaarigari. At every step during the competition, she made a conscious effort to bring the glory of Madhya Pradesh and India to the centre stage.

Elaborating further on her memorable journey during the contest, she says, “I had not imagined my Mrs Universe journey to be so beautiful. I got to learn a lot of things and experienced significant growth in me as a person. A bunch of incredible women, from different parts of the world, had come to South Korea to participate in the pageant. By talking to and spending time with each other, we learnt about the cultures and traditions of our countries. I told everyone how girls and women are treated as Devis or Goddesses in India. I invited each of them to come to India and experience its beauty and divinity. I got a standing ovation during one of the rounds when I shared this. That shall remain my most special memory from the contest.”

In the near future, Amrita plans to carry out initiatives to help several women in the country who have dreams in their eyes but haven’t found the right path to follow. She has been working actively on several social issues and hopes to tour across the country to listen to the issues faced by women on a ground level.

Event

Inspiring and Successful Leadership Awards Launched

August 10, 2022

Pragati Leadership, a premium leadership development company working with top Indian and international corporate customers for the past 3 decades, has launched an awards series in August 2022. This series – the Inspiring and Successful Leadership Awards, will recognize outstanding individuals in the Indian corporate sector.

Details of the awards are here https://pragatileadership.com/inspiring-and-successful-leadership-awards

The Inspiring and Successful Leadership Awards by Pragati Leadership will those in the Indian corporate sector who create energized, aligned teams and steer organizational projects to success. The Awards are a platform to celebrate stellar leadership qualities and aim to catalyze a culture of inspiring, successful leaders across sectors.

The first round of awards for the Manufacturing and Supply Chain sector will be held in August 2022. The awards will extend to other sectors and will also be held for international leaders in the near future. Four more rounds of awards for different sectors of Indian industry are on the anvil. Further, Pragati Leadership plans to launch the Inspiring and Successful Leadership Awards in select international regions such as the Middle East, and Asia-Pacific.

Individuals employed in the corporate sector in India can nominate themselves or someone else by filling in the form at the above link. Nominations are open until 16 August, and the awards ceremony will be held online on the 30th of August.

The winners will be decided by a jury made up of eminent personalities, including

Mr. SatishKumar Anavangot, Former MD, Henkel India Limited

Mr. Biji K. Kurien, Former MD – CPS Color India, Berger Paints, and Author

Dr. Sayalee Gankar, Vice Chancellor, D. Y. Patil University

Mr. S. Deenadayalan, Founder, Center for Excellence in Organization

Mr. Raman Chadha, ex-Head Oil & Gas, Gammon Engineers

Ms. Anu Wakhlu, Chairperson and Executive Director, Pragati Leadership

Speaking about the launch, Ms. Anu Wakhlu, Chairperson and Executive Director, Pragati Leadership, said, “We are really excited to launch the Inspiring and Successful Leadership Awards. In the course of our work with a large number of corporations, we have come across so many inspiring leaders who have created very successful organizations. Inspiration is the essence of leadership. When people are inspired, they bring out the best in themselves and in their teams, creating successful businesses. We believe recognizing such leaders will inspire many others to emulate their actions and imbibe their qualities.”

Founded by Arun and Anu Wakhlu, Pragati Leadership (www.pragatileadership.com) is a leadership development company with learning interventions that have had a profound impact on thousands of organizations and individuals for over thirty years. Many of the best-known, inspiring, and impactful business leaders in the corporate world today have benefited from Pragati Leadership interventions and coaching. Pragati Leadership works in the areas of Strategic Leadership and Management Development. Pragati’s unique model of Wholesome Leadership empowers leaders to deliver results aligned with the Quadruple Bottom Line of Purpose, People, Planet, and Profit. This model drives all actions and approaches at Pragati Leadership.

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Vikas Jaiswal Makes Bihar Proud By Winning Indian Young Achievers’ Award

August 9, 2022

There are many people who attribute their lack of success to not getting proper facilities or enough opportunities in life. When you read about the success story of Vikas Jaiswal, you realize that no hurdle is big enough to stop you if you are determined to achieve something important in life.

Born in a small village named Hawaspur in the Patori region closer to Samastipur in Bihar, Vikas didn’t have access to the kind of amenities city dwellers have but he had big dreams in his eyes and was willing to work hard to achieve them. His eventful journey as an entrepreneur has now brought him a much-deserving reward in the form of the Young Achievers’ Award which he recently won.

Expressing his gratitude for getting this award, Vikas says, “When I held the Young Achievers’ Award in my hand, tears welled up in my eyes and for a while, I was not sure what to say. All those memories of struggle and hardships started rushing through my mind and I became extremely emotional. With this award, I feel the responsibility to do better as an entrepreneur and a human being. I dedicate this award to my motherland Bihar and my beloved nation India.”

After spending most of his life and receiving basic education in a small village, Vikas had a taste of city life for the first time when he reached Delhi, the capital city of India, to do his BBA or Bachelor in Business Administration course at the International School of Business and Media. After scoring a high rank in his BBA studies, Vikas went on to pursue his MBA from the Institute of Management Technology, Ghaziabad to study MBA. While Vikas went through a great amount of struggle to receive proper education and find opportunities, he firmly believes the difficult times he faced shaped him into the individual he is today.

Speaking about the hurdles he faced, Vikas states, “When I started out as an entrepreneur, things were much different. There was no start-up ecosystem in the country. Now, of course, things have changed for the better and the rapid growth of start-ups and entrepreneurs across the different states in the country serves as a testimony to this fact. I faced a lot of challenges in my journey but each and every hardship contributed to my growth as an entrepreneur. A lack of resources strengthens you as a person. I value the struggle as much as I cherish my achievements.”

Back in the day, Vikas’ quest for growth and new opportunities led him towards working with a US-based mobile video startup. He was associated with the company for a period of four years and this proved to be a turning point for him. During his tenure, he developed a bunch of popular apps that proved to be milestone innovations in their space. With time, he gained a lot of experience and the confidence to launch his own company.

“Whenever a young individual approaches me and asks me to share some tips to achieve success as an entrepreneur, I tell them to remember one word that is ‘hustle’. Though I have been around for a while and seen a lot of success, I am still hustling every day to execute the next exciting idea I have playing around in my mind. As an entrepreneur, you can afford to rest for a while but you should never think about quitting. If one idea has failed to take off, work on another one. We learn more from our failures than our successes”, he says.

Vikas’ company has been working actively towards developing innovative apps and structuring path-breaking digital marketing activities. At the moment, three of the apps developed by him namely, Daily Quotes, Skooler, and Samachar are live on the Play Store. Apart from propelling the growth of his own business forward, Vikas has provided his guidance to several budding entrepreneurs and helped them set up successful businesses.