Business Infotoday - Page 3 of 46

Premas Life Sciences and Sphere Bio Unite to Advance Single-Cell Research in South Asia

May 6, 2025

New Delhi [India], May 6: Premas Life Sciences Pvt. Ltd. (PLS), a pioneering enabler of life science innovations in India, has announced a strategic collaboration with Sphere Bio, a global leader in picodroplet-based microfluidic technologies for functional single-cell analysis. This partnership represents a significant leap in bringing transformative, next-generation platforms to scientists and researchers in India and Bangladesh. The collaboration is rooted in a shared vision: empowering biopharma, biotech, and academic communities with cutting-edge tools that accelerate discovery and drive impactful science. With this alliance, Premas will bring Sphere Bio’s high-performance solutions – including their flagship Cyto-Mine® platform and a growing assay portfolio – closer to researchers in South Asia, supported by localized technical expertise and seamless implementation support.

Sphere Bio, formerly known as Sphere Fluidics, is widely recognized for its innovations in single-cell and picodroplet microfluidics. Their technologies enable ultra-high-throughput analysis, sorting, and isolation of individual cells – critical for applications such as antibody discovery, cell line development, and advanced cell therapy research. These platforms are currently used by leading pharma companies and research institutions around the world to enhance the speed and accuracy of biologic development.

For Premas Life Sciences, this partnership is a natural extension of its mission to democratize access to advanced life science tools. Over the last 18 years, PLS has built a strong legacy of introducing globally benchmarked technologies to India’s scientific ecosystem – spanning genomics, proteomics, bioinformatics, and diagnostics. Their ability to not only introduce but also embed technologies through technical training, application support, and long-term scientific partnerships makes them uniquely positioned to amplify the impact of Sphere Bio’s offerings.

“India is entering a new era of biomedical innovation, with increased investments in biosimilars, vaccines, and cell and gene therapies. This collaboration with Sphere Bio allows us to deliver the kind of scientific capabilities that can transform how research is done in this region–faster, more precisely, and with greater reproducibility. With the government’s strong push through initiatives like the Bio-E3 policy, PRIP scheme, and its vision for bio foundries, we believe technologies like Sphere Bio’s Cyto-Mine® will play a crucial role in accelerating antibody discovery and cell line development, further strengthening the ‘Made in India’ biotech ecosystem. We’re excited to co-create a future where access to such platforms is not a barrier but a baseline.” said Praveen Gupta, Managing Director of Premas Life Sciences.

Sphere Bio echoed this optimism. “We see South Asia as a region with enormous scientific potential. Our partnership with Premas is about more than market access – it’s about long-term impact. Premas brings deep local understanding, technical know-how, and a genuine commitment to enabling discovery. Together, we aim to catalyse the next wave of breakthroughs in biologics and personalized medicine.” said Dale Levitzke, CEO of Sphere Bio

“Our partnership with Premas Life Sciences is a key milestone in our mission to make cutting-edge single-cell technologies more accessible across the APAC region. India and Bangladesh represent rapidly growing innovation hubs, and we see immense potential in empowering local researchers with tools that meet global standards. Premas brings deep market understanding, strong scientific engagement, and a track record of successful technology integration–making them an ideal partner to drive regional adoption and impact.” said Jay Manikandan, VP Commercial (APAC), Sphere Bio

This alliance comes at a pivotal time, as the biotech landscape in India and Bangladesh rapidly evolves with government backing, rising R&D investment, and a growing scientific workforce. As demand for next-gen therapeutics increases, so does the need for high-resolution, scalable tools–precisely what Sphere Bio delivers. Together, Premas and Sphere Bio are building a scientific bridge between global innovation and regional potential. Beyond product access, the partnership offers localized support, training, and tailored solutions aligned with international standards. It sets a new benchmark for how advanced technologies can be effectively introduced and scaled in emerging biotech markets.

Business

Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

May 6, 2025

New Delhi [India], May 5: In a vast and diverse country like India, where the reach of condoms is limited, e-commerce wellness companies are using immensely popular sporting events like the IPL to reach millions of otherwise unreachable people and encourage the adoption and consistent usage of condoms and sexual wellness products.

For instance, CondomBazaar.com, a popular e-commerce retail store specialising in condoms and sexual wellness products, promotes IPL-themed product bundles. According to the Condom Bazaar team, “The Indian Premier League (IPL) is more than just a cricket tournament; it’s a cultural phenomenon that captivates millions nationwide. We recognise its vast reach and strategically align our marketing efforts with the IPL season to promote condom usage.”

With targeted interventions like these, e-commerce retailers aim to normalise conversations around sexual wellness and encourage condom usage.

Decoding the Market

Despite advancements, condom usage in India remains relatively low. The NFHS-5 survey indicates that around 10% of men in India reported using condoms. So, there is a significant gap in awareness and adoption of condoms as a viable contraceptive method. Furthermore, the prevalence of condom usage is not uniform across India; it varies according to numerous demographic factors. For instance, only 7.6% of men in rural areas use condoms, as opposed to 13.6% of men in urban areas. Similarly, condom usage varies according to the state.

So, it makes reaching a wider audience and promoting condom usage with ads relevant to the local contexts extremely challenging. There is a clear need to find a common theme to reach diverse sections of society without facing these hurdles. This is where IPL comes in.

IPL: The Key to Mass Engagement

According to Star Sports statistics, the 2024 IPL season had a cumulative viewership of more than 40 crores for the live broadcast of 18 matches. The IPL’s extensive viewership cuts across urban and rural demographics, making it an ideal theme to connect with audiences that cannot be reached by any other means. It offers an excellent opportunity to engage with people nationwide in a context that is both entertaining and relevant.

Take the story of Rajesh Yadav, a farmer in the village of Bhogpur, Uttar Pradesh. Rajesh is a 28-year-old ardent cricket fan with two children. His wife, Anjali, had often requested him to get condoms for contraception, as the couple had reached the limit as to the number of children they could afford to have. “He used to tell me to either get sterilised at the district government hospital or walk the path God has chosen for us. But I never liked the idea of permanent contraception”, says Anjali.

“My friends in the village always made fun of those using condoms. As a result, I believed using them is shameful”, Says Rajesh. That changed suddenly when Rajesh encountered an IPL-themed condom advertisement on his smartphone. He was initially interested only in the IPL theme. “I asked myself how cricket and condoms could be connected. I was amused but curious. I followed the link and saw so many varieties of condoms listed on that site. I never knew about them before. Seeing condoms in fruit flavours made me want to try them”, says Rajesh.

The initial hesitation turned into inspiration. Rajesh not only started experimenting with different types of condoms but also started encouraging his friends in the village to try them. Anjali is also happy with the change. “Now that we use condoms regularly, we do not have disagreements on contraception usage. We have managed to find unity and intimacy by simply choosing a contraceptive that we both like. It all happened because of Rajesh’s interest in IPL”, says Anjali.

E-Commerce Initiatives Promote Sexual Wellness During the IPL Season

Sexual wellness is more than just condoms and contraception. From intimate hygiene products to lubes and lingerie, there are numerous wellness products available online. E-commerce wellness stores like Condom Bazaar are packaging all these products together and promoting them during the IPL season.

According to the Condom Bazaar team, “By bundling condoms, a functional contraception method, with other interesting sexual wellness products, we aim to make condoms more appealing to purchase for even the otherwise uninterested people. These bundles offer a great value for money and appeal to those who want to experiment.”

Condom Bazaar is leveraging the power of IPL to reach the audience through marketing efforts that resonate with cricket enthusiasts like the young couple Priya and Arjun from Delhi. “Watching IPL together and supporting the same team brought us together into a relationship! So, we believe every match is a celebration and an opportunity to strengthen our bond”, says Priya. They both felt the idea of using condoms at a time of celebration to be unexciting.

One evening, they came across a social media advertisement from Condom Bazaar promoting an IPL-themed intimacy bundle. “We both found the contents of that bundle interesting. Having products that promote intimacy and experimentation seemed like a perfect way to celebrate great sporting moments”, Says Arjun.

The couple initially treated condoms that came with the package as added extras. “We soon realised every product in the bundle, including the condom pack, is carefully curated. They all complemented each other so well that we started liking the condoms in the end. We use them regularly now!”, says Priya. These intimacy bundles introduced condoms to a couple who never intended to use them and added a whole new dimension to their relationship.

IPL and E-commerce Marketing: The Perfect Duo for Promoting Sexual Wellness Products

By promoting condoms with IPL-themed initiatives, e-commerce platforms are reaching diverse audiences, including those in rural areas and younger demographics. These initiatives are not only boosting sales but also playing a crucial role in normalising the conversation around sexual wellness and intimacy. As these campaigns continue to evolve, they hold the potential to significantly increase condom adoption and usage across India, contributing to better public health outcomes.

For more information, visit www.CondomBazaar.com.

Business

Omni Media Consulting Unveils Strategic Brand Refresh to Champion a New Era of Full-Funnel, Measurable Marketing

May 2, 2025

New Delhi | May 2025 – With a strong track record of helping brands transform fragmented efforts into strategic, measurable growth, Omni Media Consulting today officially unveils its brand refresh—a visual and strategic evolution designed to reflect the needs of modern enterprises. The rebrand introduces more than just a new look; it represents a renewed commitment to creative & strategic approaches, data automation, full-funnel strategy, agility, and business impact.

In today’s increasingly complex marketing landscape, brands are facing a new set of challenges. Campaigns are often siloed. Customer journeys are disconnected. And despite an abundance of data, many marketing efforts still fail to translate into meaningful results.

Omni Media Consulting—a results-driven marketing consulting firm with a global footprint—has been solving this for years, with a proven track record of success that instills confidence in our clients and partners.

Why the Rebrand, and Why Now?

The brand refresh comes at a pivotal moment.

After years of delivering strategic growth through partner networks, referrals, and selective campaigns, Omni Media Consulting is ready to broaden its reach. The updated brand reflects:

A wider spectrum of full-funnel services across strategy, creative, paid media, data analytics, SEO, web development, and email automation
A mature positioning as a growth enabler, not merely a service provider
A deeper focus on partnerships with SMBs, mid-market firms, and scale-ups across North America, the UK, the Middle East, and Asia

“This isn’t a pivot—it’s a sharpening,” adds Saurav Chhabra. “We’ve always been results-first. We’ve always been strategic. Now, our branding reflects it. And our clients will benefit from this elevated clarity.”

Complexity Has Outpaced Capability

In an era defined by information saturation, businesses need more than creative efforts and isolated optimizations. Sustainable success hinges on holistic digital ecosystems that align strategy, execution, and performance in real time.

Yet, too many brands—especially mid to large-sized enterprises—are still trapped in outdated models: juggling multiple vendors, lacking clear attribution, and pouring budgets into tactics with no clarity on ROI.

“We’ve seen brands stuck in cycles of noise,” says Saurav Chhabra, Founder & Director of Omni Media Consulting. “Agencies offer piecemeal services, while internal teams struggle to stitch them together. What’s missing is a unified vision—clarity, strategic direction, and a clear path to meaningful brand growth. That’s the foundation we’ve always operated on. This rebrand isn’t a shift; it’s a reflection of the integrated value we’ve been delivering all along.”

A Strategy-First, Outcome-Driven Approach

In one instance, a rapidly scaling global e-commerce brand approached the firm with a common problem: rising acquisition costs, inconsistent messaging across channels, and low customer retention. Omni didn’t only fix the symptoms—it rebuilt the foundation.

Through Omni’s full-funnel marketing audits, strategic repositioning, segmented paid media, and advanced analytics implementation, the brand saw these results in over six months:

A 3.7x increase in paid media ROI
65% higher lead-to-conversion rates
28% improvement in customer retention

These aren’t one-off wins—they’re repeatable frameworks.

What Clients Can Expect

The rebrand brings improved structure and communication to what clients already value most:

An experienced, agile team focused on results, not vanity metrics.
Full-funnel campaign strategy, from go-to-market to retention.
A proven process that combines market research, digital execution, analytics, and optimization under one roof.

As one long-time client says, “Omni isn’t simply a vendor. They’re our growth partner. They understand what we’re trying to build—and help us get there faster, smarter.”

Looking Ahead

Omni Media Consulting’s rebrand is a promise: to move with the market, to lead with strategy, and to deliver measurable impact in an era that demands more.

Because in 2025 and beyond, brands don’t need more noise. They need clarity. Focus. And performance.

And Omni is built to deliver just that.

Contact:
Email: hello@omnimediaconsulting.com

Business

Emerging Home Automation Brand Auslese Automation Sets New Benchmark for Smart Living in India

May 2, 2025

In an age where smart living is rapidly becoming the norm, one homegrown brand is revolutionizing the Indian home automation landscape. Auslese Automation, with over six years of expertise in the field, has emerged as a leading force in delivering comprehensive, integrated smart home solutions—offering a premium experience at accessible pricing.

Unlike many market players that offer standalone devices, Auslese Automation stands out with its holistic approach. The company has built a powerful ecosystem that combines smart lighting, security, access control, and environmental automation into one seamless platform. This allows homeowners and businesses alike to enjoy a fully connected living or working space, managed effortlessly through smartphones, voice assistants, or sleek manual switches.

Revolutionizing Smart Living: Complete Home Automation Under One Roof

Auslese Automation is redefining modern living with a comprehensive suite of smart home solutions that seamlessly integrate lighting, security, access, and environment control. Designed for both new constructions and retrofit projects, the brand offers premium yet affordable automation tailored to every need.

The product lineup includes smart lighting and dimming systems, Zigbee-enabled anti-glare metal-finish touch switches, smart locks, retrofit modules, and scene controllers. Also featured are motorized curtains and blinds, smart panels, circuit breakers, automated swing and sliding gate systems, and cutting-edge PDLC film for dynamic glass control. All products are fully compatible with Alexa, Google Home, and dedicated mobile apps—enabling effortless control through voice, smartphone, or manual operation.

Speaking to the media, company CEO Satyam Katiyar stated, “Our mission is to make premium automation accessible to everyone. We don’t just sell devices; we create intelligent environments that enhance daily living.”

With a growing list of completed residential and commercial projects, the brand is rapidly gaining recognition among homeowners, architects, and interior designers. Backed by robust B2B collaborations and expanding B2C outreach, Auslese Automation is on track to become a major player in India’s smart home revolution. As the Indian smart home market is expected to grow at over 23% CAGR in the coming years, Auslese is uniquely positioned to lead this transformation—blending cutting-edge technology, elegant design, and customer-focused innovation.

For more information, visit www.auslese-automation.com or follow Auslese Automation on social media.

Business

SR Capital Public School Sets New Academic Benchmark in SAFAL 2024-25 Affordable School from Shahdara Outshines National Averages in CBSE Assessment

May 2, 2025

New Delhi [India], May 2: In a remarkable display of academic excellence, SR Capital Public School, an affordable private school located in the heart of Shahdara, one of Delhi’s most densely populated districts, has achieved exceptional results in the SAFAL (Structured Assessment for Analyzing Learning) 2024-25, a competency-based assessment by Central Board of Secondary Education (CBSE).

In a comparative analysis of over 600,000 students across CBSE schools, SR Capital’s performance stood far above national, regional, and district averages in all subjects and grades.

Despite limited resources, the school has outperformed national, state, and regional averages across all subjects and grades—a testament to its commitment to quality education for all.

Achievement Highlights:

Grade 5 Language: 96% of students scored in the Advanced category (National Avg: ~17%).
Grade 5 Mathematics: 56% of students reached Advanced proficiency (National Avg: ~11%).
Grade 5 EVS: Average score of 360.78 (vs National Avg: ~296).
Grade 8 Mathematics: Strong performance with a school average of 366.9.
Grade 8 Science: 38% of students achieved Advanced proficiency.
Grade 8 Language: Demonstrated deep comprehension and literacy skills.

This performance reflects the school’s commitment to 21st-century education, critical thinking, and experiential learning. The school credits this achievement to its team of passionate educators, curious learners, and supportive parents. These results not only place SR Capital among the top-performing schools in Delhi, but also reaffirm that affordable education can achieve world-class outcomes when driven by vision, effort, and innovation. The school plans to initiate enrichment programs, coding workshops, literary circles, and peer mentoring models based on CBSE’s recommendations to push more learners into the advanced competency spectrum.

Areas for Growth:

While celebrating success, the school also recognizes scope for improvement in:

Inferential reading and evaluating textual claims in Grade 8 Language.

Real-life application of decimal and fractional concepts in Mathematics.

Strengthening environmental and chemistry concepts in Science through projects and lab-based learning.

Principal’s Statement:

“Being an affordable school in a densely populated part of East Delhi, securing these SAFAL results is not just an academic achievement—it’s a milestone in equity, commitment, and the belief that every child, regardless of background, can excel. We are proud of our students, teachers, and the learning culture we’ve built together,” said Mr. Lakshya Chhabaria, Principal, SR Capital Public School.

The school will now focus on:

Expanding enrichment and Olympiad programs.

Launching book clubs, math labs, and coding workshops.

Building stronger interdisciplinary and peer learning models.

Business

GNC India Launches Creatine + Electrolytes: A Revolutionary Hydration-Focused Performance Formula

April 29, 2025

Mumbai (Maharashtra) [India], April 28: GNC, a global leader in nutritional supplements, through Guardian Healthcare Pvt. Limited (“GNC India”), GNC’s master franchisee in India has launched GNC Pro Performance GNC Creatine + Electrolytes, a next-generation performance supplement tailored to meet the real needs of today’s active individuals. Engineered with a blend of micronized creatine and a comprehensive electrolyte complex, this breakthrough product is designed not just to amplify performance, but to also optimize hydration and recovery, helping you train longer, recover smarter, and move better.

Ashutosh Taparia, Managing Director & Board Member of Guardian Healthcare Pvt. Ltd., shared:

“In a world where athletes and fitness enthusiasts are constantly challenging their limits, hydration and recovery are no longer optional, they’re essential. Our new Creatine + Electrolytes formula is for those who demand more from their supplements: more hydration, better absorption, and sustained energy. It’s creatine, but smarter.”

While 3g of creatine monohydrate supports explosive energy and strength during high-intensity workouts, this unique formulation goes a step beyond. GNC Creatine + Electrolytes supports hydration with a robust combination of five hydration-supporting ingredients:

118mg Sodium – Helps maintain fluid balance and enhances hydration
106mg Potassium – Supports muscle function and aids hydration
150mg Calcium – Fortifies bones and aids in muscle contraction
106mg Magnesium – Promotes energy production and muscle, heart, and nerve function
Pink Himalayan Salt – A natural source of trace minerals essential for hydration and performance

Balaji Uppala, CEO of GNC India, added:

“Whether you’re running, lifting, dancing, or sweating it out in any form, your body naturally loses vital electrolytes. Replenishing them is crucial, and that’s where our product stands out. It’s not just creatine, it’s an intelligent blend that aids absorption, restores lost electrolytes, and fuels your body to perform at its best. With zero added sugar and a fully vegetarian formulation, it’s clean, effective, and made for real-world routines.”

Formulated for both elite athletes and everyday movers, GNC Creatine + Electrolytes aids absorption, is easy to mix, and available in four refreshing flavors, Unflavored, Lemon, Orange, and Cola.

Absorb more. Hydrate better. Perform longer. This is the evolution of creatine.

Product Highlights:

Zero Added Sugar: No unnecessary calories
100% Vegetarian: Inclusive and adaptable to all lifestyles
Micronized Creatine Monohydrate: Mixes easily
Complete Electrolyte Complex: For better hydration, performance, and recovery

Available now on GNC India’s website, Amazon, Flipkart, Healthcare, Myntra, Hyugalife, and select offline stores across India.

For media inquiries, please contact:

Tanya Sharma, tanya.s@oneguardian.in, +91 99991 47699

About GNC:

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.

Business

Shyamatara Rice Mills Unveils Bengal Crown Fortified Rice to Combat Malnutrition in West Bengal

April 28, 2025

Kolkata (West Bengal) [India], April 28: Shyamatara Rice Mills, a trusted name in West Bengal’s rice milling industry, proudly announces the launch of its latest product–Bengal Crown Fortified Rice. Enriched with essential micronutrients, this premium rice aims to address malnutrition and improve public health outcomes across the region.

“We are excited to introduce Bengal Crown Fortified Rice, which reflects our long-standing commitment to quality and wellbeing,” said Mr. Abhishek Agarwal, Owner of Shyamatara Rice Mills. “With this launch, we reaffirm our dedication to delivering nutritious food and making a meaningful impact in our communities.”

The initiative is supported by Millers for Nutrition, a strategic initiative powered by TechnoServe, which provides technical expertise and marketing support to rice millers across India. “Being a part of Millers for Nutrition has enabled us to strengthen our business while contributing to the nation’s nutrition goals,” added Mr. Agarwal.

The event, held at Taj Bengal, Kolkata, included informative sessions on rice fortification and its benefits.

Bengal Crown Fortified Rice will be made available to consumers across West Bengal, including via e-commerce platforms like Blinkit, making nutritious food accessible to a broader audience.

About Shyamatara Rice Mills

With a legacy spanning nearly five decades, Shyamatara Rice Mills is a family-owned business committed to innovation and quality in rice production. The brand “Bengal Crown” was launched in 2020 and has since become synonymous with premium rice offerings. The fortified rice launch is a natural progression in the brand’s journey toward public health impact.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Buhler, dsm-firmenich, Muhlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at millersfornutrition.com.

Business

Tog and Trim: India’s Homegrown Clothing Brand That’s Redefining Everyday Fashion

April 24, 2025

Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one homegrown brand is making a lasting impact–quietly winning hearts with clothes that feel just right. Meet Tog and Trim, an Indian clothing label that stands for comfort, quality, and affordability without ever compromising on style.

The Journey: From a Small Town Dream to a Growing Fashion Movement

The story of Tog and Trim began in October 2022, not in a big fashion capital, but in the small town of Etawah, Uttar Pradesh. Its founder and co-creator, Amitosh Mishra, has always had a passion for fashion–especially for clothing that feels great and looks even better.

Amitosh’s vision was simple yet strong: to create everyday fashion that doesn’t burn a hole in your pocket. With a deep understanding of what Indian consumers really want–durable, stylish, and comfortable clothing at a fair price–he turned his idea into reality. Today, Tog and Trim has fulfilled over 10,000+ orders across India, building a loyal customer base along the way.

And here’s the best part–throughout this journey, they’ve maintained zero customer disappointments, a rare feat in today’s world of online shopping.

What Makes Tog and Trim Different?

In India, where fashion is as diverse as its people, finding the right mix of comfort and style can be a challenge. But Tog and Trim has nailed that balance.

From basic t-shirts and classic polos to oversized statement tees, joggers, and shorts–the brand has something for everyone, no matter your vibe.

Let’s break down why this brand stands out:

– Made in India, for India

Every piece is designed and manufactured in India, keeping Indian climates, body types, and tastes in mind. Whether you live in Mumbai’s humidity or Delhi’s winter, Tog and Trim has you covered.

– Comfort Meets Quality

From heavy-weight 240 GSM oversized t-shirts to dry-fit polos, the brand uses premium fabrics that feel good and last long. You’ll never find rough stitches, itchy tags, or cheap prints here.

– Affordable for All

Tog and Trim believes that great fashion should be for everyone. That’s why they offer high-quality pieces at budget-friendly prices, proving that you don’t need a luxury tag to wear something you love.

– Unisex, Trendy & Versatile

Whether you’re into anime-inspired prints, solid classics, gym-ready fits, or cute crop tops–men and women both love what Tog and Trim has to offer.

What’s Hot Right Now?

Right now, their oversized t-shirt collection is turning heads–offering designs from anime graphics to clean minimalist looks. Oversized fits are all the rage on social media, and Tog and Trim was one of the early movers in India to bring this trend to the masses.

Their dry-fit polo shirts with zipper details are also top-sellers–ideal for everything from your morning workouts to evening hangouts. Plus, their bottomwear like joggers and shorts are made from soft, breathable materials–perfect for Indian weather.

Designed for Every Season

India’s seasons are extreme–and Tog and Trim gets that. While their cotton-based tees and crop tops are ideal for scorching summers, their 300 GSM hoodies and sweatshirts are your perfect winter essentials. One brand. All weather.

A Brand That Cares

Beyond just clothing, Tog and Trim is built around community. The team personally handles customer feedback, offers prompt support, and even surprises returning customers with handwritten notes and small perks.

For example, they offer an extra 5% off on all prepaid orders, with no minimum cart value–just because they appreciate the love and trust of their buyers.

Looking to the Future

Fast forward to 2025, Tog and Trim is no longer just a clothing brand–it’s a movement built by passionate people like Amitosh and his small but driven team. Their dream? To become India’s go-to destination for everyday fashion.

Big plans are already in motion–from launching new collections for women’s fashion, expanding their gymwear line, and collaborating with creators and communities across India.

Final Words

Tog and Trim is proof that when passion meets purpose, magic happens. What started as a dream in a small town is now a name trusted by thousands. And with Amitosh Mishra leading the way, there’s no doubt this Indian brand is just getting started.

Whether you’re a college student, a fitness freak, a working professional, or someone who just wants to feel confident in what they wear–Tog and Trim is for you.

And here’s a little heads-up for all the fashion lovers out there–keep an eye out for their new collection. Word is, it’s going to be their BIGGEST drop yet, and trust us, you don’t want to miss it!

Shop now at www.togandtrim.com

Join the growing tribe of Indians choosing comfort, quality, and style–without the heavy price tag.

Business

BPL Medical Technologies announces leadership changes

April 24, 2025

Bengaluru, India April 23 – BPL Medical Technologies Pvt. Ltd., one of India’s leading medical devices companies, announces key leadership changes as a part of its strategic growth initiatives. Mr. Sunil Khurana has been promoted to Executive Chairman from his former role as the company’s CEO & MD. Dr. Shravan Subramanyam assumes the role of MD of BPL MedTech & Group CEO of Claypond Capital invested MedTech platform. Mr. Guruswamy K, COO of BPL MedTech, will take over as the CEO of BPL Medical Technologies – effective April 01, 2025.

Mr. Sunil Khurana, the founding CEO & MD of BPL Medical Technologies, has played a crucial role in building the company into one of India’s most trusted medical device brands since its launch in 2013. Driven by the vision to make BPL MedTech a significant global exporter of medical devices, he led the company in establishing its second state-of-the-art manufacturing facility in Bengaluru – largely focusing on expanding the manufacturing capacity of X-ray range of equipment and other essential medical devices.

Mr. Khurana now transitions to the position of the Executive Chairman, with focus on guiding the strategic direction of the company, overseeing key decisions at the board level, helping the organisation achieve financial goals, and mentoring the senior leadership to ensure the company’s alignment with the long-term vision.

“I am incredibly proud of our journey so far,” said Mr. Khurana. “With such a strong leadership team, I am more confident than ever that BPL Medical Technologies will continue its growth path. I look forward to working closely with the team, aligning our synergies, and continuing to shape the future of healthcare in India and Global market.”

Dr. Shravan Subramanyam joins as the Managing Director of BPL MedTech & Group CEO of Claypond Capital invested MedTech companies. A third-generation physician from Madras Medical College, Dr. Subramanyam has over 20 years of experience in the healthcare sector, including leadership roles at Wipro-GE Healthcare, Roche, and Novartis. He has also led strategic initiatives at Premji Invest and Claypond Capital.

Dr. Subramanyam will take the reins from Mr. Khurana and lead BPL MedTech into its next phase of growth – BPL 2.0.

Expressing enthusiasm for his new role, Dr Subramanyam said, “I’m looking forward to working closely with Sunil Khurana, Executive Chairman and Guruswamy K MBE, CEO, in their new roles, along with the senior leadership team at BPL Medical Technologies. Together, we will continue to drive BPL’s mission of improving lives through cutting-edge medical technologies and solutions.”

Mr. Guruswamy Krishnamoorthy brings with him over 32 years of experience in the medical device industry. In 2017, he joined BPL MedTech where he initially led the international and strategic business initiatives. He was sent on a special assignment to Penlon as Director- Sales & was promoted to the CEO of Penlon Ltd., a former BPL MedTech-invested company based in the UK. Notably, during his role as Penlon’s CEO, he received the title of “Honorary Member of the Order of the British Empire (MBE)” from Queen Elizabeth II for successfully addressing the challenges posed due to the COVID-19 pandemic, including the launch of an innovative emergency ventilator for the UK market.

As the new CEO, Mr. Guruswamy K will manage all operations and continue to implement the strategic vision established by the former CEO.

“I am honoured to assume the role of CEO of BPL Medical Technologies,” he said. “I share the same passion for the potential and opportunities for this great organisation, and I am excited to work with our incredible team in this journey ahead to take BPL Medical Technologies to newer heights.”

BPL Medical Technologies remains committed to its mission of delivering cutting-edge MedTech solutions to empower healthcare professionals in India as well as globally.

ABOUT BPL MEDICAL TECHNOLOGIES

BPL Medical Technologies Pvt. Ltd. is one of India’s leading medical technology solutions providers, specializing in the development, manufacturing, and distribution of medical equipment across Cardiology, Critical Care & Surgery, Imaging, Mother & Child Care, Home Care, and Consumables & Accessories. In 2013, the company was carved out of BPL Limited as a medical devices business division through a business transfer. The company has its registered head office in Bengaluru, India, along with 14 branch offices across India, dedicated customer support teams, and a network of over 600 professionals located in the farthest corners of the country. The company has a large team of R&D that strives to design and develop medical devices as per the latest product features and offerings. BMTPL products are manufactured at its ISO-certified manufacturing facilities located in Palakkad and Bengaluru – a new manufacturing facility under the PLI initiative driven by the GOI, and was inaugurated by Hon’ble PM of India, Shri Narendra Modi on Oct 29, 2024. Both our facilities conform to the highest standards of quality and best practices.

Business

EZ Rankings Enters High-Growth Mode with Amitab Dev as New CEO

April 18, 2025

EZ Rankings, a leading digital marketing agency, proudly announces the appointment of Amitab Dev as the company’s new Chief Executive Officer (CEO).

With 30 years of experience, including 15 in digital marketing, Amitab brings a proven track record of scaling businesses and leading digital transformation. This strategic move marks a new chapter in EZ Rankings’ journey to scale innovation, expand service offerings, and deepen global client relationships.

Amitab brings a wealth of leadership experience with a strong focus on operational efficiency and exponential growth. His appointment aligns with EZ Rankings‘ vision to accelerate its position as a global leader in digital growth solutions, known for measurable results and client satisfaction.

He also brings valuable insights from his previous role at the globally recognized digital marketing agency Bruce Clay, where he honed his skills on an international level. Under his leadership, EZ Rankings aims to amplify its impact by investing in talent, technology, and innovation.

Speaking about the appointment, Amitab Dev said:

“It’s an absolute honour to step into the CEO role at EZ Rankings, a company I’ve admired for a long time. What excites me the most is joining a passionate team of 175+ professionals who consistently deliver exceptional results. The energy, creativity, and dedication I’ve witnessed here are incredible. EZ Rankings has established a strong presence in the digital marketing industry, and I am excited to contribute to the journey ahead as we aim for even greater milestones.”

Since its founding in 2010, EZ Rankings has helped businesses of all sizes–from startups to large enterprises–achieve their goals with tailored digital marketing solutions. From SEO and PPC to white label SEO services, social media marketing, online reputation management, and web design, the company provides end-to-end solutions. With 15+ years of experience, EZ Rankings is known for its honest, data-driven strategies that drive success across markets.

EZ Rankings’ Co-Founder and Managing Director, Mansi Rana, expressed her confidence in the new leadership:

“Amitab’s appointment is a meaningful step forward for EZ Rankings. We’ve always believed in pushing boundaries, and his experience leading high-performing teams perfectly fits our vision for the future. I’m confident that with his leadership, we’ll strengthen our existing services and explore exciting new avenues for growth. Amitab brings fresh energy and perspective, and I look forward to working closely with him as we continue building something truly impactful together.”

Co-Founder & Director Operations, Rajive Rana also shared his thoughts on the transition:

“Welcoming Amitab to the team is both exciting and reassuring. EZ Rankings has always been about adapting, evolving, and staying ahead–and Amitab aligns perfectly with that mindset. His leadership will help sharpen our focus and guide us as we take bold steps toward expanding globally and serving our clients even better.”

Amitab’s appointment marks a new era for EZ Rankings, one focused on deepening customer-centric strategies, exploring new markets, and continuing to deliver high-impact results that fuel client growth.

About EZ Rankings

EZ Rankings is an ISO 9001:2015 certified performance marketing agency based in India. With a client-first approach and comprehensive digital marketing services, they help brands achieve measurable growth through smart, data-driven strategies. Their team of 175+ experienced professionals brings together creativity and expertise to deliver real results across SEO, PPC, social media marketing, web design, and more.

They proudly serve a global clientele of over 12000 businesses across various industries, from startups to enterprise-level brands. Over the years, EZ Rankings has earned multiple awards and industry recognition for its consistent performance and commitment to client success. Transparency, accountability, and a results-oriented mindset define their work–making them a trusted partner for businesses aiming to build a strong online presence.