Info Today

Lifetime Health Plans For Adults in daily life^Featured

September 22, 2015

Many people have never heard of lifelong health plans for adults before. The idea of signing up for a plan that allows you to save for your entire lifetime, rather than just the time you live on your own, may seem like an idea from a futuristic science fiction movie. In reality, however, lifelong health plans for adults are gaining popularity because they actually make financial sense and they can help provide a better quality of life as well as security for seniors.

The reason why health plans for adults work so well is that they are much more comprehensive than most health insurance plans. Seniors often do not think of health insurance until they need it, when they find themselves unable to pay for their routine medical needs. Health insurance is a good way to prevent catastrophic medical bills and keep medical bills affordable. Unfortunately, it is not always an option for those who are in the older adult years. Instead of considering health insurance as an option, they often choose to try to postpone getting it until they are in a higher tax bracket and have a greater likelihood of getting denied.

However, a good health plan should not be considered a luxury. It should be looked on as an investment that will benefit you throughout your lifetime and it should be included in your budget every month. Your monthly premium for a plan designed to provide coverage for a specified period of time is usually the most affordable type of health care. Your health care costs will be capped once you reach this monthly cap. Lifetime health plans for adults make great sense for seniors who would otherwise be paying out-of-pocket for routine medical treatments and prescriptions.

One of the best things about lifetime health plans for adults is that you do not have to worry about paying any penalty fees or premium surcharges once you reach the cap. Instead, you just continue to pay regular monthly premiums for the entire life of the health plan. You can also get an emergency prescription from your doctors within 60 days of your initial application. However, there are a few things to consider before you choose a health plan. For instance, it is important to consider whether your health care needs will change in the future. In addition, if you are in good health now, you may not need the same type of health insurance plan in the future.

If you are unsure as to whether or not you need a health plan, it is a good idea to get a health and financial overview. You can get online health and financial overview at no cost. This will give you a better understanding as to whether a health plan is right for you. There are many different types of health plans for adults available to choose from. Some of the most common ones include individual, family, and employer-sponsored.

With a good health plan, you will be able to pay for routine and preventive medical services, visit the doctor and get any necessary prescription medications. The cost of buying a lifetime health plan for adults varies according to your age, medical history, and the type of health plan that you choose. Most health insurance companies offer some kind of free health counseling and you should take advantage of this. This will help you decide which plan will be best for you and your family.

Technology

Offrd.co Surpasses ₹500 Crores in Offer Letters; Simplifies Hiring, Onboarding, and Verification for India’s Small Businesses

July 15, 2025

Chennai, India – July 12, 2025 — Offrd.co, an HR platform purpose-built for Indian startups and small businesses, announced today that it has crossed ₹500 crores (₹5 billion) in offer letters issued. Trusted by over 4,000 SMEs across more than 1,000 cities and towns, Offrd.co continues to make structured, compliant hiring easy for growing businesses.

With no hardware required and zero setup time, Offrd.co enables companies to generate legally compliant documents—including offer letters, payslips, probation confirmations, and separation letters—as well as manage employee onboarding and attendance, all from a single, easy-to-use portal.

The platform also simplifies employment verification, allowing companies to save up to 80% of the time typically spent on routine HR processes, including manual onboarding. By digitizing workflows and verifying the employability of prospective hires, Offrd.co helps reduce errors and ensures smoother, more consistent HR operations—even for lean teams with limited resources.

Recently introduced AI-assisted features further enhance speed and accuracy in document handling, offering even greater value to businesses that lack dedicated HR resources.

Customer Testimonial

“We needed something fast, reliable, and legally sound and something that was easy to use for our young team. Offrd.co allowed us to have a HR system in minutes and in an affordable way. It’s been a game-changer for us.”

— Syed, COO, Triassic Solutions

With flexible pay-per-use and subscription options, Offrd.co has become the platform of choice for India’s modern SMEs looking for dependable HR tools that are affordable, scalable, and built for the realities of small business operations.

For press inquiries:
Rahul Kumar
Offrd Inc
Chennai, India

Business

JAIN Online Launches India’s First Project-Based Online MBA in AI for Business Professionals

July 11, 2025

Bangalore, India – 11.07.2025: JAIN Online, the digital learning platform of JAIN (Deemed-to-be University), a UGC-entitled and NAAC A++ accredited institution, has announced the launch of India’s first fully project-based Online MBA in Artificial Intelligence. Designed specifically for working professionals, this program blends academic depth with practical AI application, offering a unique pathway to business leadership in the AI-driven future.

Delivered entirely online with live weekend sessions, the program enables ambitious professionals to pursue their MBA without interrupting their careers. Over the course of two years, students complete more than 50 industry-aligned AI projects, culminating in a portfolio of intelligent tools and systems developed through no-code, agentic AI platforms.

“This is not just a degree,” said Chenraj Roychand, Chancellor, JAIN (Deemed-to-be University). “It is a transformational model of business education where academic learning is deeply integrated with real-world application. Our students graduate with two years of hands-on experience in building and deploying AI systems that solve actual business challenges. This is the future of education – immersive, practical, and outcome-oriented. We are preparing future-ready leaders who are not just familiar with technology but capable of driving meaningful change through it.”

A Business Degree Built for the AI Economy

Artificial Intelligence is no longer optional. It’s now at the core of business strategy, marketing, finance, and human resources. According to recent reports, over 75% of companies globally plan to adopt AI within the next three years, underscoring the urgent need for business leaders to become AI-literate. AI is expected to transform 38 million jobs in India by 2030, significantly impacting the workforce and economy. AI adoption in key Indian sectors reached 48% in FY24, indicating a rapid integration of AI across industries.

JAIN Online’s new MBA addresses this gap by enabling learners to build real AI-powered business systems, regardless of their technical background. The program is open to graduates from all disciplines and requires no prior coding or IT experience.

The MBA offers four domain-focused tracks: AI-Driven Business Strategy, AI-Driven Finance, AI-Driven Marketing, and AI-Driven Human Resources. Each track integrates no-code AI tools with domain-specific learning, ensuring students develop capabilities aligned to the expectations of today’s data-driven organisations. Participants apply AI to solve live challenges such as automating logistics, enhancing customer engagement, forecasting financial performance, and improving talent acquisition.

“AI is the future of work and leadership, not just for tech professionals, but for everyone,” said Varun Jain, Member of the Chancellor’s Council. “We believe that an MBA should combine academic rigour with practical, future-facing skills. This course brings this vision to life by enabling professionals to graduate with both a respected MBA and hands-on experience across 50+ AI projects. This is the new standard for business education, designed for those who aim to lead in a world shaped by intelligent technologies.”

Designed for Working Professionals

The program is built around the needs of working adults. Live weekend classes, flexible pacing, and project-based assessments ensure accessibility without compromising rigour. Importantly, the program enables learners to graduate with a team of AI bots — custom-built automation and decision-support systems developed during the course, ready for deployment in real business environments.

Applications Now Open

Enrollment is now open for the inaugural cohort. With limited seats to preserve mentorship quality and project immersion, interested professionals are encouraged to apply early. Admissions and program details are available at www.mbaonline.ai.

About JAIN Online

JAIN Online is the digital arm of JAIN (Deemed-to-be University), known for its excellence inacademic innovation and commitment to real-world impact. Through UGC-entitled online degrees and global-standard pedagogy, JAIN Online is redefining higher education for the modern learner, combining flexibility, relevance, and credibility in every program it offers.

Media Contact:

Office of Communications

JAIN Online

Phone:

Email: info@mbaonline.ai

Website: www.mbaonline.ai

Entertainment

Indian Tattoo Artist Jimmy Kalyana (@jimmyartifex) Makes Global Waves with Emotion-Driven Ink and Freehand Mastery

July 11, 2025

Pushkar, India – July 2025 – In a tattoo industry overflowing with templates and trends, one artist is reclaiming the essence of pure, personalized body art. Jimmy Kalyana—better known online as @jimmyartifex—has emerged as a rising name in the global tattoo scene. With over seven years of professional experience, he blends freehand flow with precise stencil work to create tattoos that feel raw, intentional, and deeply connected to each individual’s story.

Based in the artistic town of Pushkar, India, and now working independently with an international client base, especially from Israel and Europe, Jimmy’s tattoos stand out for their emotional depth and technical finesse. His unique blend of fine-line detailing, dark floral abstraction, ornamental flow, bio-organic structures, and symbolic blackwork has drawn the attention of tattoo lovers across cultures.

“I don’t believe in one way of working. Some tattoos I draw directly on the skin, feeling the energy and letting the design evolve naturally. Others are detailed stencil compositions—especially when we need structure. The balance between both is what gives each piece its power,” says Jimmy.

From Local Sketches to Global Ink

Jimmy’s journey began in the roots of rural India, sketching every day, obsessed with form, flow, and symbolism. Tattooing became his path of expression—a spiritual extension of drawing, but on living canvas. Over time, he developed his style into something fluid and intuitive. Whether it’s a delicate floral wrap or a full leg sleeve in bio-organic texture, each piece feels alive, because it is.

He adapts every design to the natural movement and energy of the body. For some pieces, he draws directly on the skin with a marker before tattooing—allowing for organic symmetry. For others, especially more geometric or sacred compositions, he prepares stencils to ensure precision.

Business

India’s Fashion Jewellery Boom: How Local Startups Are Challenging Big Brands

June 19, 2025

Emerging players like KotsTrend from Kochi are redefining how Indians shop for everyday jewellery

Kochi (Kerala) [India], June 18: India’s fashion jewellery industry, once dominated by a handful of legacy and celebrity-backed brands, is experiencing a quiet but profound shift. A growing crop of local startups is entering the market, challenging traditional players by leveraging digital-first strategies, regional craftsmanship, and a strong focus on everyday wear. This evolution is giving rise to a more diverse, accessible, and culturally rooted jewellery ecosystem.

Well-established names such as Giva, Rubans, Kushals, and Palmonas (the latter co-owned by Bollywood actress Shraddha Kapoor) continue to enjoy widespread recognition, particularly in urban centers. However, in recent years, smaller brands from non-metro cities have started to carve out their own niche, attracting a loyal customer base across India.

A Growing Appetite for Affordable Luxury

Industry insiders note that the shift is being driven by a changing consumer mindset. The Indian fashion shopper — especially in the 20–35 age group — is increasingly seeking lightweight, tarnish-resistant, and stylish accessories that can be worn every day. “It’s not just about weddings and special occasions anymore,” says fashion retail analyst Meera Rao. “There is now a strong preference for minimalistic designs that balance affordability with aesthetic value.”

In this evolving landscape, homegrown labels like Kots Trend, based in Kochi, are gaining traction. Originally launched in

2016 from Latur as a printed T-shirt brand targeting youth, Kots has since pivoted toward the fashion jewellery space under its new avatar — Kots Trend from a new location. The brand was also featured in startup magazine – Yourstory in 2016 which now offers a curated collection of anti-tarnish earrings, necklaces, chains, and bracelets, catering to both men and women.

From Apparel to Accessories: A Strategic Pivot

According to sources close to the brand, the shift from apparel to accessories was rooted in a deep understanding of emerging market trends. “We observed a growing gap in the market — stylish, everyday jewellery with long-lasting finish that doesn’t burn a hole in the pocket,” says a person familiar with the brand’s evolution. What sets Kots Trend apart, according to its growing customer base, is its emphasis on premium look and feel, paired with value pricing. By eliminating intermediaries and opting for a direct-to-consumer model, the brand ensures quality control, faster delivery, and lower costs. All products are managed and shipped directly by the company — a departure from its previous dropshipping model.

Made in India, Made with Intention

One of the defining features of many new entrants in the jewellery space is their commitment to the Make in India ethos. While many global fast-fashion labels still rely on mass production abroad, newer Indian brands are collaborating with local artisans and manufacturers to bring out designs rooted in Indian aesthetics. “We work closely with local craftspeople to maintain the authenticity and detailing of our jewellery,” says a Kots Trend founder Abhilash Pillai – “This not only helps preserve indigenous skills but also ensures a premium-quality product for our customers.”

Men’s Fashion Jewellery Finds Its Footing

Interestingly, the brand has also focused on a segment often overlooked in the fashion accessory space —men. From symbolic pendants like the “Om Power Chain” to subtle chains and bracelets, the brand’s men’s collection has found an unexpected but strong following. Market research supports this direction. According to a 2023 survey by the Indian Fashion & Lifestyle Association, over 38% of urban men aged 18–30 reported purchasing at least one fashion accessory in the past six months, indicating a shift in style preferences among male consumers.

Digital Is the New High Street

As with most modern startups, online presence has been a game changer. With no reliance on physical stores, brands like Kots Trend are making use of Instagram Reels, influencer tie-ups, and niche Facebook groups to reach fashion-savvy audiences across India. Their e-commerce platform, Kots.in, is optimized for mobile-first buyers, with detailed product imagery, reviews, and secure payment options. “Instagram has become the new runway,” observes Bangalore-based digital strategist Ankit Deshmukh. “Smaller brands are now able to build communities, get feedback, and iterate designs rapidly — something traditional players often struggle with.”

Challenges and Opportunities Ahead

Despite the momentum, challenges remain. Logistics, return handling, and scaling manufacturing while maintaining quality are common hurdles faced by indie jewellery brands. Moreover, as competition heats up, differentiation will be key. Yet, the potential is undeniable. According to RedSeer’s latest report, India’s fashion jewellery market is expected to grow at a CAGR of 15% over the next five years, driven by digital adoption and rising disposable incomes among young consumers.

What Lies Ahead

For brands like Kots Trend, the road ahead involves staying nimble and design-forward while preserving the core values of quality and affordability. Plans are reportedly underway to expand into new categories, including stackable rings and personalized charms, as well as to introduce limited-edition drops and festive collections. As fashion becomes more fluid and less occasion- bound, India’s jewellery industry appears to be at a turning point — one where creativity, culture, and commerce intersect. And in this new wave, it’s not just the giants who are glittering, but also the grassroots.

Business

Kimbal Reaffirms Commitment to North-East Energy Transition at IEEMA’s Northeastern Power Conclave Event

June 18, 2025

New Delhi [India], June 16: Kimbal Private Limited, one of India’s foremost OEM to Advanced Metering Infrastructure Service Provider (AMISP) companies, reinforced its long-standing commitment to the North-East power sector at the Indian Electrical & Electronics Manufacturers’ Association (IEEMA) regional energy summit held in Guwahati on 17-18 June 2025.

During the opening session, Chief Business Officer Gurpreet Oberoi traced the region’s transformation from manual billing to data-driven efficiency towards a reliable grid, underscoring that “smart meters are the foundation on which resilient, digitally empowered utilities are built.” His remarks carried special significance as Kimbal’s very first utility project began in Assam in 2016. That early collaboration laid the groundwork for today’s large-scale deployments across the North-East. Since that first 14,000-meter pilot with APDCL, Kimbal has shipped more than 1.5 million integrated AMI endpoints in the region. Each endpoint pairs a BIS-certified single-phase or three-phase smart meter with an RF-mesh communication module and a secure, cloud-native Head-End System.

The solution is live or under rollout with five Northeastern utilities –Assam Power Distribution Company Limited (APDCL), Meghalaya Power Distribution Corporation Limited (MePDCL), Sikkim Power Department, Department of Power Nagaland, and Department of Power Arunachal Pradesh–helping them curb technical and commercial losses, improve outage response, and introduce consumer-facing digital services.

Nationwide, Kimbal has supplied over 3 million smart meters and has worked with more than twenty utilities, making it one of the fastest-growing AMI providers under India’s ambitious Revamped Distribution Sector Scheme (RDSS). Growth has been anchored by the company’s four-acre mega manufacturing plant in Greater Noida, Uttar Pradesh. Fully automated assembly lines give the facility a rated capacity of 30,000 smart meters per day, while an in-house Manufacturing Execution System guarantees high precision throughput and complete traceability from PCB loading to final packaging.

Kimbal’s technology leadership extends beyond hardware. Its AI-enabled meter-reading solution, trained on computer-vision models, automatically extracts and registers data and diagnostics from photos of the static meters display. APDCL’s early adoption of the tool accelerated their bill processing cycles and improved collection efficiency across not only urban but rural areas, too.

Looking ahead, Kimbal is sharpening its focus on technology-driven energy intelligence with three new digital solutions in the pipeline. Energy Management Solution (EMS) will automate power procurement for commercial and industrial customers, continuously matching demand with the most cost-efficient supply. A dedicated Energy Monitoring Tool (EMT) will provide substation-level oversight, automating usage analytics and alerting operators to anomalies in real time. For households, a forthcoming appliance-wise consumption tracker will break down energy use by device, turning raw data into clear budgeting insights. This new product line reaffirms the company’s commitment to staying at the forefront of innovation and extending affordable, reliable, high-quality electricity to everyone it serves.

The Guwahati event drew senior officials from government departments, nodal agencies, distribution utilities, and manufacturing partners. Their discussions converged on a single theme: that reliable data and indigenous innovation are essential to the North-East’s economic aspirations.

About Kimbal

Founded in 2011, Kimbal Private Limited delivers end-to-end AMI solutions, RF-mesh communication infrastructure, and AI-based tools that enable utilities to provide reliable, affordable, and sustainable energy to millions of consumers. The company’s portfolio now spans hardware manufacture, software development, and data-intelligence-driven services designed to accelerate India’s energy transition and support global decarbonization goals.

For additional information, visit www.kimbal.io or email to stories@kimbal.io

Education

Velmurugan MLA Sponsors Space Technology Training for 150 Neyveli Students

June 18, 2025

Neyveli, Tamil Nadu | June 2025: In a visionary step to empower rural youth with emerging scientific skills, Mr. Velmurugan, Hon’ble Member of Legislative Assembly, Tamil Nadu, has fully sponsored 150 students from Neyveli to undergo specialized training in satellite and rocket technology.

The program was conducted by Space Zone India, the organization that proudly launched India’s first hybrid rocket for educational purposes. Their expertise in aerospace education and hands-on training has impacted thousands of students across the nation.

This fully-funded initiative covered the students’ complete learning journey, including hands-on sessions, satellite integration modules, and exposure to real-world rocket technology.

Speaking about the initiative, Mr. Velmurugan stated:

“Learning science in one’s mother tongue enhances clarity, confidence, and creativity. This training in Tamil ensures that our students not only understand but innovate.”

The training was delivered entirely in Tamil, reinforcing Mr. Velmurugan’s belief that education in the mother tongue is essential for deep learning and inclusive growth.

This collaboration between a people-centric leader and a pioneering space-tech company has not only brought cutting-edge knowledge to rural students but has also laid the foundation for Tamil Nadu’s youth to participate in India’s growing space sector.

Business

String Metaverse (BSE: META) Secures Canadian Fintech License, Rebrands to String Payx

June 17, 2025

String Metaverse rebrands to String Payx after securing Canadian Fintech License

Hyderabad (Telangana) [India], June 17: InString Metaverse Limited (BSE: META), a next-generation digital finance infrastructure Web3 company, is pleased to announce that it has officially received its Fintech License (MSB registration) from FINTRAC Canada, headquartered in Vancouver. In alignment with this significant milestone, the Canadian company will undergo a strategic rebranding to String Payx, with the name change to be reflected across all regulatory and operational platforms within the next 60 days.

This license marks a pivotal expansion for String Metaverse, empowering it to launch comprehensive Web3-enabled digital banking services, including:

Issuance of Virtual Debit Cards
Cross-Border Wire Transfers
Full-suite Payment Solutions for businesses and individuals
Virtual Corporate Accounts
Seamless Crypto-to-Fiat On-Ramp and Off-Ramp capabilities

String Metaverse is uniquely positioned at the convergence of gaming, digital assets, and fintech. With an existing user base of 4 million gamers, projected to reach 10 million, the company will leverage this license to issue Virtual Visa and Mastercard Debit Cards, fully integrated with Apple Pay and Google Pay. This enables instant global payments at over 170 million merchants across both physical and digital platforms.

“This license is a game-changer,” said [CEO Santosh Althuru], CEO of String Metaverse. “It enables us to power the next wave of financial services for Web3-native users, seamlessly merging crypto, gaming, and global payments.”

This development is aligned with String’s mission to build the public infrastructure layer for open, yield-bearing financial ecosystems on blockchain — where stablecoins, tokenized assets, and real-world payments converge.

About String Metaverse first Web3.0 company listed on Indian exchanges (BSE: META), is building the Internet Financial System of the future. The company’s infrastructure powers scalable digital banking, payment rails, and asset tokenization, connecting Web3 innovation with real-world utility across borders

Health

Why Are Neuropathy, Plantar Fasciitis, and Foot Pain Sufferers Incredibly Excited About These Smart Insoles?

June 17, 2025

New Delhi [India], June 16: Social media is buzzing with excitement over Akusoli insoles, the breakthrough wellness product of 2025. From nurses to warehouse workers, people who spend long hours on their feet are calling them life-changing.

Melanie’s Story: “I Was Crying Before Every Shift”

Melanie, a young nurse fresh out of school, was passionate about her work–until crippling foot pain nearly ended her career. Diagnosed with plantar fasciitis, she began to dread her 12-hour shifts.

Everything changed when she met Rachel, a veteran nurse in her 60s who swore by Akusoli insoles. Melanie decided to give them a try–and within a week, her pain began to fade. “It was like night and day,” she says. “I could get through my shifts again without crying.”

Soon, she added a second pair for her non-work shoes. “That’s when I really started healing,” Melanie says. “I no longer had to plan my life around foot pain.”

Why Akusoli Is Taking Off

Akusoli was founded by someone who experienced debilitating foot pain and wanted a real solution. The company doesn’t rely on big advertising budgets–instead, happy customers spread the word.

Their mission? Make effective, high-quality insoles accessible. That’s why they’ve kept prices affordable and built a reputation on real results, not hype.

More Than Just Pain Relief

Untreated foot issues can trigger knee, hip, and back pain, and even limit your ability to walk. Akusoli insoles tackle these issues by supporting proper alignment and reducing strain.

Thousands of users–from delivery drivers to grandparents–report feeling more mobile, energetic, and pain-free. Some say it’s helped them return to activities they once gave up.

“It’s Like Getting My Life Back”

Akusoli customers often say they’re not just relieving pain–they’re reclaiming freedom. Long shifts feel easier. Time with family becomes more active.

“Now I can play with my grandkids again,” says one customer. Others say they’re back to walking, hiking, even dancing.

Designed for a Range of Conditions

While best known for plantar fasciitis relief, Akusoli insoles also help with:

Heel spurs
Flat feet
Overpronation
Arch pain
General foot fatigue

Their versatility makes them ideal for anyone dealing with chronic foot discomfort.

Stabilizing the Feet = Full-Body Relief

By improving foot alignment, Akusoli insoles ease pressure not just on feet but also on ankles, knees, hips, and even the lower back. Many users report reduced back and joint pain after just a few days of wear.

Built With High-Quality Materials and Rare Earth Magnets

Akusoli insoles combine medical-grade materials with cutting-edge design. Contoured arch support, deep heel cups, and shock-absorbing layers make them both durable and comfortable.

What really sets them apart? Embedded rare earth magnets–believed to help improve circulation and aid pain relief.

Ancient Wisdom Meets Modern Science

Inspired by reflexology, Akusoli’s pressure-point design supports not just your feet, but your overall wellness. The fusion of modern orthotics with traditional healing practices delivers benefits you can feel across your entire body.

96% of Customers Come Back for More

Most customers start with one pair. But after feeling the difference, they quickly order more–for sneakers, work boots, and even dress shoes. With a 96% repurchase rate, Akusoli has clearly won over its customers.

Where to Get Akusoli

Akusoli insoles are only available through the official website. To avoid imitations and ensure quality, order directly from the source.

With demand at an all-time high, stock won’t last long. Take advantage of current discounts while they’re still available–and step into a life with less pain and more possibility.

Business

Actress Madhurima Tuli Unveils New Brand ‘Bakeats’ in Noida, Launches Variety of Cookies & Rusks Promising a ‘Taste Mein A++’ Experience with Every Bite

June 16, 2025

Noida (Uttar Pradesh) [India], June 16: In a flavour-packed launch event held in Noida, PND Exim India LLP introduced its newest offering–Bakeats, a vibrant and premium brand of cookies and rusks, designed to deliver what it calls a “Taste Mein A++” experience. The grand unveiling was made even more special with the presence of actress Madhurima Tuli, who officially launched the product line and applauded the initiative.

Setting itself apart in a cluttered market, Bakeats is not just another snack brand, it’s fully manufactured in-house by PND Exim India LLP at a high-capacity production unit based in Noida with a capacity of producing 14 tonnes in 24 hours. This ensures strict quality control and unmatched freshness in every pack.

The brand enters the market with 8 delightful cookie variants and 4 crispy rusk options, wrapped in eye-catching, vibrant packaging that’s as fresh as the products inside. Bakeats is tailored for modern Indian consumers who crave indulgence, trust quality, and appreciate good design.

“Bakeats is built on the pillars of honesty, flavour, and freshness,” said Mr. Pankaj Mishra, Founder of Bakeats. “With complete in-house production, we control everything from ingredients to packaging. Our goal is to bring a premium snacking experience to everyday households without the premium price tag.”

At the launch event, actress Madhurima Tuli while unveiling the products said, “Bakeats is fresh, tasty, and packaging is really attractive. I’m really happy to be part of this launch and wish the team huge success.”

Bakeats will be initially available across retail markets in Delhi-NCR, Punjab, Haryana, Rajasthan, Jammu & Kashmir, Uttar Pradesh, and Uttarakhand, with aggressive expansion planned for other regions. Within the next 3-4 months, the brand will also go live on quick commerce platforms, making it accessible in metropolitan cities like Delhi, Mumbai, and Bengaluru, through instant delivery apps.

With bold flavours, standout packaging, and the promise of “Every Bite Baked Right,” Bakeats is set to become the next big name in India’s homegrown snack aisle.

Food

GO DESi’s Growth and the Driving Forces Behind It

June 16, 2025

GO DESi, a brand inspired by regional Indian flavours and formats, has been redefining the Indian snacking experience since 2018. Known for their bestseller DESi POPz and other innovative products like Fruiti Twist (Fruit Bars), Coconut Laddoo & Barfi, they aim to Make DESi POPular.

In the last year, driven by the brand’s entry in Indian Sweets category & performance on Quick Commerce channels, the revenue has grown by 60% and they are on track to being a 100 crore revenue brand this FY.

While product innovation and distribution have driven growth, GO DESi believes its biggest differentiator is its people.

From Starters to Leaders: GO DESi’s People Power

One of GO DESi’s biggest strengths lies in its people. Many team members joined the company at the very start of their careers, fresh out of college or switching to a new industry, and have since grown into key contributors and leaders in their respective departments. Their journeys reflect GO DESi’s commitment to nurturing talent, encouraging ownership, and creating an environment where individuals can learn, lead, and thrive. Here are the inspiring stories of two such individuals who have played a crucial role in the brand’s growth.

The Journey of Level 1 to Level 100

Smitkumar Raval, Vice President – Core Sales
Smitkumar Raval began his journey with GO DESi as an Area Sales Manager, bringing with him a deep passion for building things from the ground up. For five years, he has worked across multiple channels like retail, general trade, quick commerce, and e-commerce. Gaining a 360° understanding of the business, his hands-on approach, strategic thinking, and consistent results have made him a key pillar in GO DESi’s growth story. Today, as Vice President – Core Sales, Smit leads a fast-growing team and continues to shape the company’s sales strategy across platforms.

Akhil Suhas Vallabhaneni, Head of Operations

Akhil Suhas Vallabhaneni’s journey with Go Desi began seven years ago as an intern in the operations department, a role that demanded curiosity, grit, and a willingness to get his hands dirty. Over the years, he has grown with the brand, demonstrating a sharp eye for process, a calm mind under pressure, and an ability to execute at scale. From managing daily ops to solving growth challenges, Akhil became an indispensable part of the backend engine that powers Go Desi. Today, as Head of Operations, he leads with the same energy and humility, driving efficiency and excellence across the supply chain.

Way Forward

As GO DESi continues to scale and expand its footprint, the brand remains deeply committed to the people and values that have shaped its journey so far. With a strong foundation, a passionate team, and a growing community of customers, GO DESi is not just building a successful business; it’s creating a movement to Make DESi ‘POP’ular again